The $13 Million Email Gamble

Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • Can you Survive on a $57 a month?

  • The $13 Million Email Gamble

  • New Traffic Source Generates 10,413 Clicks a Day (Not Facebook Ads)

  • The Silent Progress Killer

  • Skyrocket Your YouTube Channel with Jake Larsen

FROM MY WORLD

Can You Survive on $57 a Month?

My Ukrainian godmother, Valya, is 72 years old and has worked harder than anyone I know. Yet, she's surviving on a paltry $57 a month from her retirement pension.

Her husband walked out on her. Her daughter is battling addiction. She struggles to keep the lights on and food on the table. Even a broken window or a dental emergency throw her into a financial crisis.

Valya spent her life believing in a promise that turned out to be a myth: work hard for 40 years and retire comfortably.

The truth is, even those seemingly set up for a comfortable retirement can find themselves struggling. My own parents rely on my help. Even my six-figure-earning brother needs handouts. 

The traditional retirement plan—working a stable job, saving diligently, and relying on a pension or social security— is failing. Costs are rising, and pensions are not keeping up.

If you want to take control of your financial future, and not end up like Valya, you need a better plan: you need to create your own income source, one that's not tied to a 9-to-5 job. Something that works for you, something you control.

Forget the risks and high costs of starting a traditional business. Instead, use the internet to create new income streams, no matter your age or financial situation.

One increasingly popular and accessible way is list building. The beauty of list building lies in its accessibility. It's a low-cost, low-risk venture that does not require advanced technical skills or a large initial investment.

It allows you to connect directly with your audience, share valuable content, and promote products or services that can generate income.

In simple terms, an email list is the most valuable asset that you can build for your retirement. Don’t wait for the system to fail you. Take control of your financial future today.

Valya’s story is a wake-up call—use it to ensure your own golden years are truly golden.

LESSONS FROM LEGENDS

The $13 Million Email Gamble

Back in 1978, a guy named Gary Thuerk was sitting in his small office at a computer manufacturing company called Digital Equipment Corporation. The room was filled with the hum of typewriters and the occasional ring of a rotary phone.

Amidst the everyday tasks, Gary had an idea that seemed outlandish at the time. He sent an email to 400 potential clients, promoting his company’s new line of computers.

It sounds normal now, but back then, it was like shouting from the rooftops of the digital world.

That was the first-ever email marketing campaign. Before this, marketing was mostly done through snail mail, phone calls, or face-to-face meetings.

Imagine the surprise of those 400 recipients. For many, it was likely the first email they'd ever received.

Gary’s email ended up generating about $13 million in sales. Not bad for what we now consider a simple email campaign.

Of course, it wasn’t all smooth sailing. The campaign also sparked controversy and backlash, with some recipients feeling their privacy had been invaded.

This reaction laid the groundwork for the rules and best practices we have today in email marketing.

But it’s safe to say that Gary Thuerk’s bold move paved the way for what has become one of the most powerful tools in digital marketing.

So, what's the takeaway here? Don't be afraid to shake things up.

Gary Thuerk’s email was a gamble that paid off, and it reminds us that innovation often requires a bit of bravery and a willingness to face criticism.

Thuerk might've been labeled the "Father of Spam" by some, but he was really the father of something much bigger: the modern digital marketing revolution.

So, the next time you’re thinking about playing it safe, ask yourself: What would Gary do? You might just find that stepping outside your comfort zone leads to extraordinary results.

WHAT'S BUZZING

New Traffic Source Generates 10,413 Clicks a Day (Not Facebook Ads)

Would you like to know how I generate 1,841 leads a day without wasting time on social media, DMing people, creating content or paying out the nose to Google and Facebook?

Then you must attend the upcoming training I’m hosting where I’m revealing a brand new automated traffic source that completely revolutionized my business and gave me my time back while skyrocketing my income. 

MINDSET MAKEOVER

The Silent Progress Killer

Obstacles are everywhere when you're an entrepreneur. The market shifts, deals fall apart, products flop. Blaming the economy, competition, or luck is easy, but it's just a way to avoid the real issue: excuses kill progress.

Success isn't about luck or perfect conditions. It's about action, accountability, and the right mindset.

Here’s how you cultivate a no-excuses mindset:

  • Take Ownership of Your Actions. Everything you do, every decision you make, is within your control. If a strategy fails, don’t blame external factors. Analyze what you could have done differently and learn from it. 

  • Start Now, Not Later. Waiting for the perfect moment is just another excuse. There's never a flawless time to launch a business or make a big decision. The right time is now, with whatever resources you have. Action beats perfection.

  • Be Your Harshest Critic. Reflect on your decisions regularly. Are you making excuses or taking responsibility? Brutal honesty with yourself is essential. Identify your weaknesses and work on them.

  • Find Accountability Partners. Surround yourself with people who hold you to high standards. Whether it’s mentors, peers, or employees, being around driven individuals will push you to be better. Accountability is contagious.

Remember, excuses are comfort zones in disguise. They kill your progress and give you a reason to stay where you are instead of pushing forward.

You are the architect of your success. Every time you catch yourself making an excuse, stop. Redirect that energy into action. Hold yourself accountable, and own your journey with a no-excuses mindset.

FOR YOUR LISTENING PLEASURE

Skyrocket Your YouTube Channel with Jake Larsen

Why do some YouTube channels skyrocket while others barely get off the ground? 

Find out in this episode as Jake Larsen spills the beans on how to conquer the wild world of YouTube with all the finesse of a viral sensation. It's not just about cat videos and funny memes; there's a method to this madness, and Igor's here to unravel the secrets to YouTube stardom.

CURATED READS

Hypnotize Your Readers with Words

Is "Hypnotic Writing" the secret to boosting your sales and conversions? Can it help you craft captivating marketing materials, write more persuasive emails, land your dream job, and even strengthen your personal relationships? Absolutely.

RIDDLE ME THIS

Can You Crack The Code?

I show when emails annoy, and make recipients destroy. 

Marketers watch me with fear,  I mean their messages won't appear.

Who am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!

I have keys but open no locks. I have space but no room.

You can enter, but you can’t go outside. What am I?… a keyboard

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

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