Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

• The Best-Kept Secret in Europe

• Cialdini’s Persuasion Techniques Can Boost Your Sales

• Your Mind is the Real Battlefield

• The Copywriter Behind Some of the World's Most Recognizable Brands With Colin Chung

• Wealth Starts in Your Head

FROM MY WORLD

The Best-Kept Secret in Europe

I did it. I left Canada behind and started a new chapter in Bulgaria.

After years of harsh winters, high taxes, and feeling like my freedoms were slowly slipping away, I knew it was time for a change. With my Canadian passport in hand, I made the move—and honestly, I couldn’t be happier.

Why Bulgaria?

Well, while most people head to places like Portugal or Panama, I wanted something different, something off the beaten path.

And Sofia? It surprised me in the best possible way.

At first, it was a bit of a shock. The narrow roads, the old buildings—it’s not Canada’s shiny infrastructure, that’s for sure. But as I explored more, Sofia started to grow on me.

The cost of living here is a game-changer. You can get a spacious, high-ceilinged apartment for what would barely cover a small condo back in Canada.

Even the food here is incredible—fresh, flavorful, and so much cheaper. A dinner for four at a high-end restaurant costs about as much as a couple of coffees in Toronto.

The lifestyle here is refreshingly different too. It’s slower, people are warm, and family is everything.

In Canada, having kids in your 30s can feel like a novelty, but here, it’s the norm. The city is built for families, and the sense of community is something I didn’t realize I was missing.

Of course, Bulgaria has its quirks.

The winters are milder, but if I ever need my snow fix, the mountains are just a short drive away. The internet is lightning-fast and way cheaper than in North America. And surprisingly, a lot of people speak English really well. My kids are settling in, and the international schools here are top-notch.

It’s early days, and I’m still figuring things out, but Bulgaria has given me something I didn’t know I needed—a sense of possibility. I’m not sure if this is our forever home, but right now, it feels like the right place to be.

It’s funny how a change of scenery can change your whole outlook on life.

List building and affiliate marketing gave me the freedom to choose the life I wanted.

So, if you’re fed up with the grind and dreaming of a place where your money stretches further, where the food is better, and where you can live life on your terms—consider looking beyond the usual day job. 

You might just find your own slice of paradise, just like I did.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

Cialdini’s Persuasion Techniques Can Boost Your Sales

What if I told you that giving something away for free could be the key to skyrocketing your sales? 

It sounds counterintuitive, but this powerful concept is at the heart of Robert Cialdini’s principles of influence, particularly the power of reciprocity.

Cialdini’s groundbreaking research revealed that when you give someone something of value—whether it’s information, a free sample, or even just your time—they feel an innate obligation to return the favor. 

This simple yet profound psychological trigger can dramatically increase your conversions and build lasting customer loyalty.

But Cialdini didn’t just theorize about this—he put it into practice. One famous example comes from a study he conducted involving a university experiment where participants were given a free soft drink. 

Those who received the drink were more likely to purchase raffle tickets from the researcher afterward, often spending significantly more than the value of the drink. 

The result? A clear demonstration that a small act of giving can lead to a much bigger return.

Incorporate this principle into your marketing strategy, and watch as your audience starts to feel that same urge to reciprocate. 

Whether you’re offering a free eBook, a trial period, or even just exceptional customer service, the power of reciprocity can transform your business, turning casual prospects into loyal customers.

MINDSET MAKEOVER

Your Mind is the Real Battlefield

Let’s dive into something that’s as old as time but as relevant as ever—The Art of War by Sun Tzu. 

I know, I know, it sounds like I’m about to start talking about ancient battlefields and sword fights, but trust me, this has everything to do with your mindset and success in online marketing.

One of the core principles from Sun Tzu’s legendary book is something you’ve probably heard a thousand times but might not have fully embraced: "You have to believe in yourself." 

Yeah, I know it sounds like a cliche you’d hear from your fourth-grade teacher, but here’s the thing—without this belief, you’re doomed to fail before you even start.

When I first started offering coaching, I had the audacity to charge $2,500. Then I pushed it to $5,000, then $8,000, and eventually $12,000. 

Was my content better than others out there? Not really. 

But my belief in my value was rock solid. 

It wasn’t just about what I was selling; it was about the confidence behind the sale. And let me tell you, that belief in yourself is what makes people say “yes” when you’re asking for big money.

But here’s the kicker—believing in yourself doesn’t automatically guarantee success. 

However, not believing in yourself guarantees failure. 

It’s a non-negotiable. 

I’ve seen talented people with all the right skills crash and burn because deep down, they didn’t think they deserved success. 

One tiny doubt, one whisper of "maybe I’m not good enough," and they’re done.

Your self-image—the way you see yourself and your potential—is everything. It’s not just about thinking you look good in the mirror; it’s about believing you’re capable of achieving greatness. 

The same applies to your mindset in business. If you don’t believe you can charge premium prices, lead a successful launch, or become a top marketer, you won’t.

Your mind will find ways to sabotage you. 

You’ll hit a ceiling you can’t break through, and it’ll all come back to that little voice inside that says, “You can’t.”

So, I would suggest you to believe in your victory before the race begins. Cultivate that belief relentlessly. Your success depends on it.

It might sound simple, but it’s deep, it’s powerful, and it’s essential. 

And like Sun Tzu said, "The supreme art of war is to subdue the enemy without fighting." 

But the enemy isn’t always out there. 

Sometimes, the toughest battle is the one happening in your own mind. Win that battle, and the rest will fall into place.

FOR YOUR LISTENING PLEASURE

The Copywriter Behind Some of the World's Most Recognizable Brands With Colin Chung

Do you want to know the secret to writing a persuasive copy that sells? 

In this podcast, copywriting expert Colin shares his insights on why writing about others comes more naturally than writing about ourselves, the problem with scam gurus, and how the internet has changed the game. Plus, he discusses why humans will always be essential in certain types of writing, and why the education system needs to be rebuilt from scratch. 

Tune in for a fascinating conversation on the art of copywriting and more. Don't miss out on this insightful and thought-provoking conversation!

CURATED READS

Wealth Starts in Your Head

You’ve probably heard that financial success is all about knowledge—knowing when to invest, what to save, and how to budget. But here’s the thing: it’s not just about what you know; it’s about how you behave. And that’s exactly what Morgan Housel unpacks in The Psychology of Money.

This book isn’t your typical financial guide filled with charts and graphs. Instead, Housel digs into the human side of finance—the emotions, the psychology, and the often irrational decisions we make with our money. 

He shares timeless lessons through real-life stories, showing how our relationship with money shapes our financial future more than any spreadsheet ever could.

The Psychology of Money will change how you think about money. It’s a must-read for anyone serious about understanding the deeper forces at play in financial decision-making. 

If you want to get rich—and stay rich—this book should be on your shelf.

RIDDLE ME THIS

Can You Crack The Code?

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You can hear me anywhere, But you can’t see where I’ve sprung.

What am I?

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