Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

• Freud Didn’t Mean To, But He Just Sold More Stuff Than You Did

• Born Under the Wrong Star Sign and Other Insane Reasons People Don’t Buy 

• How To Make Your Life Suck A Little Less With Mark Manson

• Level Up by Choosing the Right Enemies

FROM MY WORLD

Freud Didn’t Mean To, But He Just Sold More Stuff Than You Did

Do you ever wonder how the great Sigmund Freud—a guy famous for digging into people’s heads—ended up teaching us one of the most powerful sales strategies of all time?

Neither did I… until I stumbled across his little “scarcity experiment.”

Freud wasn’t sitting around brainstorming ways to boost close rates or create urgency. 

He was just fed up. 

His patients weren’t getting better. They’d been coming for years, dragging out their problems and wasting both his time and their own.

So, he did something that shocked me when I first heard it.

Freud slapped a deadline on his sessions. He told patients, “We’re done by June 1st. After that, you’re on your own.”

Guess what happened?

Those same patients—the ones who couldn’t make an inch of progress for years—suddenly “miraculously recovered” right before the deadline.

Coincidence? Nope.

Turns out, the brain works in mysterious ways. Add a ticking clock, and humans will move mountains to avoid losing something.

Now, I’m not saying you’re a therapist (unless you’re trying to close someone into your program after years of hesitation, in which case—good luck). But Freud stumbled upon something timeless:

Scarcity is the closest thing we have to a cheat code for action.

Here’s the harsh truth: Most people will not buy your offer unless you give them a reason to act now.

Not tomorrow. Not next week. Now.

Did you ever notice how some customers can take 60 days to do something that takes 60 seconds? (Yeah, I’ve been that guy too—ask the lawyer I hired after months of procrastinating).

Without a real deadline, your prospects will invent any excuse to put off their decision.

“I need to think about it.”
“I need to talk to my wife.”
“Maybe later…”

Sound familiar?

So, here’s what you do:

Inflict scarcity.
Create urgency.
Make sure your customers feel that they’ll lose something valuable if they don’t act now.

It can be as simple as:

• A bonus that expires at midnight.

• A discount that vanishes if they don’t sign up by Friday.

• Limited spots (and no, not “fake” limited—real ones).

Scarcity doesn’t just “work.” It’s hardwired into us. It’s what pushes us to buy, to act, to change—when nothing else does.

Freud figured this out over 100 years ago. Marketers have been using it ever since.

The takeaway?
If you want to sell more—don’t just give your prospects a good reason to buy.
Give them a reason to buy right now.

Otherwise, you might be waiting around for years… just like Freud’s patients.

MY GIFT FOR YOU

NEW TRAINING: IF I WAS STARTING OVER, I’D BECOME AN E-FARMER!

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business.

According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush. e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

TEXT “FAST” TO +1 (917) 979-4483 TO GET FREE INSTANT ACCESS TO FAST-START E-FARMING TRAINING

Or, if you’re reading this on a mobile device, just click the button below to access the training directly.

MINDSET MAKEOVER

Born Under the Wrong Star Sign and Other Insane Reasons People Don’t Buy 

Have you ever had a prospect stare at your “no-brainer” offer—an offer so good it practically sparkles—and still say, “Nah, not for me”?

It’s maddening. You sit there, scratching your head, wondering, “What’s wrong with these people? Can’t they see how amazing this is?”

Well, here’s the hard truth:

Your prospects don’t reject your offer because of your product. They reject it because of their beliefs—the ugly little stories they tell themselves about why this “won’t work for me.”

Let me give you a few examples:

• “I’m terrible with computers, so I can’t make money online.”

• “I’ve never been successful at anything. I’ll probably screw this up too.”

• “I wasn’t born under the right star sign to be wealthy.” (Yes, this is a real excuse someone gave me—humans are wild).

And here’s the kicker:
These beliefs are deeply ingrained. Your customers cling to them like a baby clings to its blankie.

So how do you sell to people who are already convinced they’re doomed to fail?

Step 1: Acknowledge Their Fears

The first rule of overcoming objections is meeting them head-on. If your prospects believe they’re “bad with computers,” don’t ignore it. Say something like:

“You don’t need to be a tech genius to make this work—here’s proof…”

By showing you understand their hesitation, you instantly lower their defenses.

Step 2: Use Case Studies That ‘Mirror’ Their Situation

Here’s the big secret: People don’t want to know if your product works.
They want to know if it will work for them.

And that’s where case studies come in.

If you’re selling a program, don’t just showcase the white guy who made millions in 30 days. Include:

• The single mom with zero tech skills.

• The retiree who “doesn’t even know what a click is.”

• The college dropout who went from pizza delivery to profits.

The more diverse your case studies, the fewer excuses your prospects can cling to. Because when they see someone just like them succeed, it rewires their brain.

Suddenly, they’re thinking: “If this person can do it, maybe I can too.”

Step 3: Reframe Their Mindset

Most prospects are afraid to fail again. They’ve tried other products, other opportunities, and they’ve been burned.

Your job is to show them that this time will be different—and here’s how:

1. Address their past struggles.

2. Highlight what makes your offer unique.

3. Prove that even the “worst case” can win with your product.

At the end of the day, people don’t need another “amazing” product. They need belief—belief that they can succeed despite their flaws, fears, and failures.

So the next time you hear, “It’s not for me,” don’t take it personally. Go deeper. Show them they’re wrong about themselves.

Because once you change someone’s beliefs, you don’t just close a sale. You change a life.

FOR YOUR LISTENING PLEASURE

How To Make Your Life Suck A Little Less With Mark Manson

Buddha said, “Life is suffering.”

Best-selling author, Mark Manson takes it a step further.

“Embrace that life sucks sometimes.”

Mark Manson is a New York Times bestselling author of the book “The Subtle Art of Not Giving a F*ck.” He is known for his brutally honest and insightful writing, and he has helped millions of people to improve their lives. In this episode, Igor is joined by Mark Manson to explore effective ways to make life suck a little less. Don't miss out

CURATED READS

Level Up by Choosing the Right Enemies

If you think success is about making everyone love you, you’ve been playing the game all wrong.

Patrick Bet-David’s “Choose Your Enemies Wisely” isn't here to pat you on the back or whisper sweet affirmations in your ear. This book hits hard. It’s about using the power of opposition—and the right enemies—to fuel your rise to the top.

Bet-David challenges the idea that enemies are “bad” for business, life, or growth. In fact, he argues that choosing the right enemies can:

• Sharpen your focus.

• Push you to new heights.

• Solidify your position in any industry.

Bet-David argues that conflict isn’t the villain; it’s the catalyst for growth. If you’re tired of blending in, this book will teach you how to stand out, dominate your space, and level up by using opposition as fuel.

Key Insight: Success isn’t about avoiding conflict—it’s about harnessing it.

RIDDLE ME THIS

Can You Crack The Code?

I’m something that’s rare, and hard to find,

A treasure you seek, but can’t always bind.

When I’m gone, you feel the lack,

I can be a resource, or even a knack.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!