Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• How My Broken English Became My Greatest Asset

• Ogilvy's Rolls-Royce Ad that Whispered Luxury

• Never Accept Less Than You Deserve

• Building a 6-Figure Business with Free Traffic in Under 6 Months with Nate Bokkers

• The 4-Hour Workweek

FROM MY WORLD

How My Broken English Became My Greatest Asset

You’ve probably heard the old saying: “If you don’t have anything nice to say, don’t say anything at all.” But when it comes to list building, let me tweak that a bit—“If you don’t have the perfect words to say, say them anyway.”

Why? Because the perfect words aren’t what sell. It’s not the $10 vocabulary or the Oxford dictionary-approved grammar that brings in the bucks. It’s something much simpler—and I’m living proof of it.

Let me take you back to when I first started out. Picture this: a young Ukrainian kid who immigrated to Israel at 12, trying to crack the code of online marketing in a language he barely mastered. My English was clunky, my accent was thick, and every email I wrote felt like a disaster in the making. But here’s the kicker—I didn’t let that stop me.

In fact, those imperfections became my secret weapon. And they can be yours too.

The Real Key to Selling

Here’s what most people get wrong: They think they need to sound like Shakespeare to convince anyone to buy. They worry about using fancy words and highfalutin phrases, thinking that’s what separates the pros from the amateurs. But that’s a load of crap.

What really sells is simplicity. If you can communicate at a 6th-grade level, you’re already ahead of the game. It’s not about dazzling people with your linguistic skills—it’s about delivering a clear, simple message that hits home.

When I started coaching on the Warrior Forum, I got flooded with messages from folks who were worried their English wasn’t good enough to build a list. These were people who wrote to me in what they thought was broken English, but it was perfectly fine. Hell, it was better than what some native speakers churn out! Yet they were paralyzed by fear, convinced they’d never succeed because their grammar wasn’t textbook perfect.

But here’s the thing: It’s not about how you say it; it’s about what you’re saying.

Turn Your “Flaws” Into Features

Now, I’m not saying you should ignore your weaknesses. Embrace them. Own them. Heck, flaunt them. I turned my accent and my less-than-perfect English into a selling point. It made me relatable, human. People connected with me because I was real—no pretenses, no BS.

They saw a guy who wasn’t afraid to put himself out there, warts and all. And they respected that. In fact, I attracted clients who resonated with my story—people who, like me, weren’t native English speakers but wanted to make a living online. They saw themselves in me, and that connection made them trust me. And trust, my friend, is the ultimate currency in this game.

Selling Is About People, Not Products

Here’s another secret: Selling isn’t about having the perfect product or the perfect pitch. It’s about understanding your audience. You need to know your market inside and out—what they want, what they fear, what keeps them up at night. The more you understand them, the better you can communicate with them in a way that resonates.

When you’re writing emails or creating content, don’t think of it as talking to a crowd. Imagine you’re having a one-on-one conversation with someone who’s just like you. Someone who’s been where you’ve been and is trying to get to where you are now. Speak to them directly, honestly, and simply.

The Takeaway

So, if you’re worried that your English isn’t good enough, or that you don’t have the right words to sell, I’m here to tell you—you’re wrong. You don’t need perfect English. You don’t need a silver tongue. You need to be real, to be simple, and to understand your audience.

Your imperfections are your greatest asset. They make you human, relatable, and trustworthy. So don’t hide them. Embrace them. Use them. And watch how they become the very thing that sets you apart in the crowded world of online marketing.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

Ogilvy's Rolls-Royce Ad that Whispered Luxury

In the world of advertising, few names carry as much weight as David Ogilvy. Known as the "Father of Advertising," Ogilvy had a knack for crafting campaigns that were not only memorable but also highly effective. 

One of his most iconic ads was for Rolls-Royce, a masterpiece of simplicity and impact that has become a textbook example of a powerful unique selling proposition (USP).

The ad’s headline was legendary: "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock." 

It’s a simple statement, but it does something extraordinary—it instantly conveys luxury, precision, and unmatched quality. In just a few words, Ogilvy managed to capture the essence of what made Rolls-Royce special, without resorting to flashy claims or hard-sell tactics.

Here’s what makes this ad a classic:

• Specificity: Ogilvy used a precise detail—the electric clock—to highlight the car’s quietness, making the experience vivid and memorable.

• Visual Impact: The ad didn’t just describe silence; it made you feel it, reinforcing the idea of unmatched luxury.

• Strong USP: The quietness became Rolls-Royce’s unique selling proposition, setting it apart in the luxury market.

• Timeless Appeal: The ad’s focus on enduring quality, rather than trends, has kept it relevant for decades.

The takeaway from Ogilvy’s Rolls-Royce ad is clear: a strong USP can elevate your brand from just another option to the obvious choice. 

By zeroing in on what truly sets your product apart, and communicating that in a way that captures the imagination, you can create a brand image that stands the test of time.

MINDSET MAKEOVER

Never Accept Less Than You Deserve

Here’s a mindset shift that can change your life: Never settle for the first offer. 

Whether it’s a business deal, a job offer, or any negotiation, there’s almost always room to ask for more. The key is understanding that the initial offer is just that—a starting point, not the final word.

Recently, I found myself in a negotiation with an agency to help launch a new podcast funnel. They proposed an $18,000 upfront fee plus a 25% commission on sales. Now, it would have been easy to accept that deal, especially since it came from a reputable agency. But something inside me said, “You can do better.”

So, I pushed back. I questioned the necessity of the upfront fee, especially considering their hard costs were much lower than what they were asking. 

At first, they resisted, explaining the fee was necessary to cover their team’s work. But by continuing the conversation and standing firm, I managed to get the upfront fee waived entirely. 

It didn’t stop there—I also negotiated the commission down from 25% to 20%.

None of this would have happened if I had just accepted the first offer. 

The truth is, most people don’t like to negotiate because it feels uncomfortable or confrontational. 

But the reality is that businesses expect it. They often start with a higher offer knowing that it leaves room for negotiation.

This mindset of not accepting the first offer is powerful beyond business deals. It applies to every area of life. 

When you walk into a situation with the belief that you can ask for more—whether it’s more money, better terms, or simply more respect—you open the door to opportunities that others miss.

The best part? The worst that can happen is that the other party says no.

And if they do, you’re no worse off than before. But if they say yes, you’ve just improved your situation significantly. 

So next time you’re faced with an offer, take a moment to consider if it’s really the best you can get. More often than not, there’s room to negotiate, and you’d be surprised how often you can turn a good deal into a great one.

Know your worth, be willing to ask for more, and never settle for the first offer. It’s not just about getting a better deal; it’s about building the confidence to demand what you deserve in every aspect of life.

FOR YOUR LISTENING PLEASURE

Building a 6-Figure Business with Free Traffic in Under 6 Months with Nate Bokkers

Commuting for over two hours a day, feeling like you're gone all day, with no time left to spend with your loved ones. The struggle for financial freedom is real, and it can leave you yearning for a change. 

Imagine reclaiming your time and focusing on revenue-generating activities that truly matter. So, my friend, if you're ready to break free from the chains of traditional work and step into the world of online entrepreneurship, this episode is your golden ticket. Our guest is here to share their insights, strategies, and secrets that will propel you toward a life of freedom and fulfillment. 

Don't miss this opportunity to create the life you've always dreamed of. Tune in!

CURATED READS

The 4-Hour Workweek

Break free from the 9-to-5 grind and live life on your own terms! "The 4-Hour Workweek" by Tim Ferriss is your blueprint to ditch the traditional work model and create a lifestyle of freedom and flexibility. Automate your income, delegate tasks, and design a life where work serves your passions, not the other way around. 

This book isn't just a guide—it's a wake-up call to escape the rat race and build a business that fuels your dreams.

RIDDLE ME THIS

Can You Crack The Code?

I come softly, without a sound, I bring peace and rest profound. 

I close your eyes and calm your mind, And in my embrace, sweet dreams you'll find.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!