Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Get in to Get out

• How A 'Convicted' Man Penned 25 Secrets to Copywriting Success From His Prison Cell Without Losing Hope or Giving Up

• My $137 Wake-Up Call

• 10 Commandments of Magnetic Direct Response Marketing with Darcy Juarez

• The Sales Letter Formula That Top Marketers Swear By

FROM MY WORLD

Get In to Get Out

Many of you might not know about this— but I have served in the Israeli Air Force. 

Now, don't get any ideas about me being a badass soldier or anything. I was more of a tech guy, tweaking F16 jet fighter weapon systems. 

But those years were far from mundane and taught me some invaluable lessons, especially in mindset and problem-solving.

Disclaimer: I might have taken Krav Maga lessons, but I don’t remember a thing. Honestly, I’m about as dangerous as the chair I sit on.  I’m a marketer, not a fighter.

For a long time, I tried to avoid the army, even going AWOL. I thought that by staying away, I could evade the challenges and discomfort. 

But the truth hit me hard: You've Got to Get In to Get Out.

I had to enter the system to navigate my way out of it. 

This lesson was transformative, and it applies directly to our journey in business and life.

In marketing and entrepreneurship, you can't succeed by staying on the sidelines. You have to jump in, make mistakes, and learn from them. Only by immersing yourself in the process can you truly understand it and find your way to success.

In this game, to thrive, you need to master the art of jumping in, facing challenges head-on, and continuously learning.

The only constant in business is change. Your income, clients, and even your strategies will change. The better you get at adapting, the more successful you'll be.

So, next time you find yourself hesitating, remember: You've got to get in to get out. 

Dive in, embrace the process, and learn from every experience.

LESSONS FROM LEGENDS

How A 'Convicted' Man Penned 25 Secrets to Copywriting Success From His Prison Cell Without Losing Hope or Giving Up

It's the 1980s, in a small, dimly lit cell in Boron Federal Prison, amidst the harsh reality of prison life, Halbert is hunched over a desk, pouring his heart and marketing wisdom into a series of 25 letters to his son, Bond. 

These weren't just any letters —they were pieces of pure marketing gold

These letters, known today as the Boron Letters, have become a bible for copywriters everywhere. Halbert didn’t just write about marketing; he wrote about life, resilience, and success.

He covered everything from crafting compelling headlines to understanding the psychology of selling.

One of the key lessons from the Boron Letters is Halbert's belief in the power of the headline. He often said, "If you can't get their attention, you can't tell them anything." 

He understood that the headline is the first thing a reader sees, and it needs to hook them immediately.

One of Halbert's most famous headlines was for a weight-loss product. It read: "How A 'Crippled' Mother of Two Discovered The Secret to Losing 23 Pounds in Just 21 Days Without Starving Herself or Doing a Single Minute of Exercise!"

This headline is a masterclass in grabbing attention. Let's break down why it works so effectively:

• Emotional Hook: "Crippled Mother of Two" evokes empathy and curiosity.

• Specificity: Mentions "23 pounds in 21 days," adding credibility.

• Intrigue and Promise: Offers weight loss without starving or exercise.

• Relatability: Speaks directly to a broad audience.

Halbert’s ability to craft such a compelling headline stemmed from his deep understanding of human psychology. He knew a headline had to captivate and convert.

So, when you sit down to write a copy that sells, remember these three essentials: grab attention, get specific with real-world details, and show exactly how they'll benefit.

Follow these principles, and your headlines won't just turn heads, they'll open wallets.

WHAT'S BUZZING

I'm Giving Away Copies Of My Amazon Best-Selling Book For Free Just To Prove My System Works

 If you’ve been unsuccessfully trying to build multiple streams of income online, you’re probably missing one secret. Just a short while ago I was like you, struggling to make ends meet and stuck in an endless cycle of shiny objects that never worked.

But when I applied the one secret I reveal in this book - everything changed. I’d like you to have a free copy of my book to prove that anyone can make money with this simple system.

MINDSET MAKEOVER

My $137 Wake-Up Call

Success. We all want it. We chase it, dream about it, and sometimes feel like it's always just out of reach. 

But here's the cold, hard truth: success isn't some pot of gold waiting at the end of a rainbow.

For years, I was obsessed with making money. Every morning, I woke up with the same questions: "Am I there yet? Am I successful yet?"

Spoiler alert: that got me nowhere. 

It wasn't until I ditched the whole "chasing success" mindset and started focusing on building the right habits that things actually started happening.

I made my first $137 while scrubbing toilets at a hotel. It came from a random blog post I wrote, not even thinking about the money. I just wanted to put out some good content. 

 It wasn't much, but it was a wake-up call. It taught me that success isn't about the chase. It's about putting in the work, day after day, on something you truly care about.

Here's where most people screw up. 

They fall into the trap of chasing the next big thing. They see someone else succeeding and think, "That's it! That's my ticket!" But more often than not, they just hop from one trend to the next without ever gaining any real traction.

Here's the reality: it's not the opportunity that makes the difference, it's what you do with it.

Success comes from developing the right habits, taking consistent action, and letting go of the idea that there's a shortcut.

The marketplace rewards those who show up consistently, who bring their A-game, and who are willing to put in the work. 

So, stop chasing illusions and start focusing on the daily actions that will naturally lead to success. When you let go of the end goal and immerse yourself in the process, you'll find that success comes knocking on your door.

Now, let's talk about you. What habits are you working on right now? How are you shifting your focus from the end goal to the daily grind?

FOR YOUR LISTENING PLEASURE

10 Commandments of Magnetic Direct Response Marketing with Darcy Juarez

Co-author of "No BS Direct Marketing for Non-Direct Marketers" with Dan Kennedy is here to share powerful marketing principles and real-life success stories. In this episode, we explore the 10 Commandments of direct marketing, the message-market-media triangle, and how to effectively follow up with your customers. We'll also discuss how small business owners can get a free copy of the book and use these tactics to improve their businesses. 

Stay tuned for actionable insights and strategies to elevate your marketing game!

CURATED READS

The Sales Letter Formula That Top Marketers Swear By

Want to write sales letters that actually sell? Dan Kennedy's 'The Ultimate Sales Letter' is your secret weapon. Learn the step-by-step strategies to turn readers into customers—before they even know what hit them!

This practical guide dishes out a clear, actionable roadmap to craft sales letters that don’t just talk the talk but walk the walk—all the way to the bank. Get ready for attention-grabbing headlines and calls to action so irresistible, they should probably be illegal.

RIDDLE ME THIS

Can You Crack The Code?

I am light as air, no hand can hold me there. 

I am life's own song, yet make giants fall when I am gone.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).