Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

• Dirty Slippers, Assumptions, and Why Prospects Don’t Buy

• When Logic Falls Short

• How To Create Outrageously-Profitable Campaigns With Bill Glazer

• Koch and Lockwood’s Formula for Massive Growth

FROM MY WORLD

Dirty Slippers, Assumptions, and Why Prospects Don’t Buy

What do dirty slippers and successful marketing have in common? As wild as it sounds, this actually explains a massive problem that plagues marketers and online entrepreneurs everywhere. 

Let me paint the picture for you.

A few years back, I found myself beyond frustrated with my wife. Why? I looked down at my slippers, and the bottoms were practically black with dirt. 

Back when I was living near the desert in Israel, we had sand in the air every day. If you didn’t keep things clean, you’d feel like you were camping in a sandstorm right in your own house.

But instead of just asking her to clean up, I did something…well, let’s just say pride got in the way. 

I assumed she’d see what needed to be done. Two days passed in dead silence. 

Finally, a friend of mine, who had come by, gave me a reality check: “Why don’t you just ask her?” That’s when it hit me. 

I was expecting her to read my mind, rather than just telling her what I needed.

This same disconnect plagues every marketer who can’t figure out why people aren’t responding. We assume our prospects are ready to jump into our world with both feet, just because we’re already sold. 

But our audience? They’re like my wife in this story—they’re not on the same page. We’re out there selling complex funnels, conversions, coaching…to people who don’t even know what a funnel is. We forget that we’re speaking from our experience, while they’re starting from scratch.

In marketing, and life, the takeaway here is golden: the smartest strategy is to assume you know nothing about the other person’s world. It’s powerful to meet people where they are. You want to speak their language, not yours.

Whether it’s explaining your business to a skeptic or asking for a cleaner house, empathy builds connection. And connection builds trust—one small step at a time.

So here’s the challenge: How many “assumptions” are you making about your audience? And how can you start meeting them at their level instead? Because trust me, once you do, they’ll be far more open to following your lead.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

When Logic Falls Short

Think all you need to win in business is a logical, compelling pitch? Think again.

I once interviewed Chris Voss, a former lead negotiator for the FBI who’s faced more high-stakes situations than any marketer could imagine. 

And here’s what he taught me: In every negotiation, whether it’s closing a sale or convincing your kid to go to bed, the last thing that wins is logic. Real influence? It’s all about emotions.

When it comes to persuasion, we tend to lean on facts, benefits, or logic, assuming our audience will “get it” if we spell it out clearly. 

But here’s the reality: emotions overpower logic every time. 

People make decisions based on what they feel they’re about to lose or gain—not the logical details of your offer. In fact, most people care twice as much about avoiding a loss as they do about gaining anything new.

But here’s a twist: everyone’s “loss” is unique to them. So, if you want to connect deeply with a prospect, you’ve got to uncover what they feel is at stake—not what you think should matter. 

Maybe they’re worried about their finances, or they fear wasting time. Whatever it is, getting them to see how your offer protects them from this “loss” is the fastest way to a yes.

This “unfair” approach isn’t about manipulation; it’s about understanding and respecting that people act from their own motivations, not ours. 

So, next time you’re pitching, skip the logic. Ask questions that help you uncover what they’re really trying to protect—and you’ll quickly see that’s where the real negotiation power lies.

Ready to ditch logic for what truly works? 

FOR YOUR LISTENING PLEASURE

How To Create Outrageously-Profitable Campaigns With Bill Glazer

Ever wonder what makes a great offer? Is there a method to this madness? Or do successful marketers just far out winning campaigns on their morning drive? 

Igor interviews Bill Glazer, co-founder of Glazer-Kennedy Inner Circle and the author of “Outrageous Marketing Campaigns” to discover the definite way to create winning marketing campaigns. Let’s dive in. 

CURATED READS

Koch and Lockwood’s Formula for Massive Growth

If you’ve ever felt like you’re juggling too many strategies, platforms, or to-do lists in your business, “Simplify” by Richard Koch and Greg Lockwood might just be the game-changer you need. Koch, the man behind the famous 80/20 Principle, and Lockwood break down how the most successful businesses don’t try to do it all—they focus, simplify, and scale.

Here’s the core idea: the biggest wins often come from narrowing your focus down to what truly matters and doing it better than anyone else. Whether it’s slashing unnecessary product features or streamlining customer journeys, Simplify dives into real-world examples (like IKEA and McDonald’s) to show how cutting complexity can lead to market dominance.

If you’re building a business, Koch and Lockwood offer a compelling roadmap for creating products and services that are not only simpler but also far more profitable.

RIDDLE ME THIS

Can You Crack The Code?

I bridge the gap between frustration and satisfaction, 

helping people reach their destination. 

When I’m good, you hardly notice me, 

but when I’m bad, I can cause quite a spree. 

What am I?

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