Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Expanding My Reach Without the Jet Lag

• Pareto's Profit Formula

• Why Your Financial Thermostat is Holding You Back – And How to Fix It

• Building Email Newsletters to Sell Sponsorships with Justin Moore

• Build your dream life with The Almanack

FROM MY WORLD

Expanding My Reach Without the Jet Lag

You don't have to be a tech whiz to succeed in online marketing, but you do need to have a genuine interest in at least one part of it.

For me, that's email marketing.

I'm not a web designer or a tech expert, but I love learning what makes an email campaign work and how to make sure people actually get my emails.

The technical stuff? I leave that to the pros who love all those details. I'm all about the impact email marketing has on my business and life.

What excites me most about online marketing is the control it gives me over my finances and the almost limitless potential it offers.

Being able to reach a huge audience without doing everything manually is amazing. Spending an hour on a webinar and reaching thousands of people? That's a total game-changer.

Imagine how many individual conversations that would take, or how much time I'd spend traveling for speaking events. I love that I can reach people right from where I am.

Passion is what drives you. My desire to succeed and support my family is huge, and that's something I learned from my parents.

Finding a balance between making money and being there for my family is important to me. If that means doing some technical work, that's okay. That internal drive is powerful.

When you're clear on your "why," the distractions fade away, and you find yourself accomplishing incredible things.

So, find your passion within online marketing, connect it to your values, and watch your business thrive.

It's incredible what you can accomplish when you know your purpose.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

Pareto's Profit Formula

The 80/20 Rule, a concept introduced by Italian economist Vilfredo Pareto, reveals a universal truth that can transform your approach to business: 80% of your results stem from 20% of your efforts.

This principle is a cornerstone of successful marketing and entrepreneurship.

Here are just a few examples of where you can apply this principle:

Zero in on the Vital Few:

• What's your 20%? Identify the top-performing products, most engaged customers, or most effective marketing channels.Prioritize these high-impact areas for maximum productivity and impact.

Time Optimization:

• Time is your most precious resource. Use the 80/20 Rule to pinpoint activities that deliver the greatest value. Spend 80%of your time on those 20% most important tasks. Delegate or eliminate less productive tasks. For me, it's usually strategic planning and relationship building.

Customer Satisfaction Amplified:

• A small group of customers drives a large portion of your revenue. Nurture these relationships with exceptional service and personalized offers.

Marketing Strategy Refinement:

• Analyze your marketing campaigns to find strategies that generate the most leads or sales. Double down on high-performing tactics and phase out less effective ones.

Profitability Boost:

• Not all products or services are equal. Identify the most profitable items using the 80/20 Rule. Invest more in promoting these top performers.

By embracing the 80/20 Rule, you can streamline your efforts, focus on what truly matters, and propel significant growth in your business. This principle is a battle-tested strategy used by some of the most successful marketers and entrepreneurs.

MINDSET MAKEOVER

Why Your Financial Thermostat is Holding You Back – And How to Fix It

Have you ever felt like your income is stuck in a rut? Like no matter what you do, you always end up earning roughly the same amount? It's not a coincidence. It's your financial thermostat at work.

According to T. Harv Eker, in his book The Millionaire Mindset, this is all because of something called the "financial thermostat."

This concept explains why some people always earn around the same amount, never too much, never too little. 

Think about it. If your financial thermostat is set low, you might find yourself constantly struggling to make ends meet, even if you land a high-paying job. On the flip side, if it's set high, you'll likely bounce back from financial setbacks quickly and find ways to grow your wealth.

Most people are unaware of their financial thermostat and how it sabotages their financial success. They may experience temporary boosts in income or sudden financial windfalls, but their thermostat eventually brings them back to their preset level of wealth. This is why lottery winners often lose their fortune within a few years.

So, how do you reset your financial thermostat? Eker suggests a three-step process:

1. Awareness: Recognize that your financial results are a direct reflection of your inner beliefs about money. Start paying attention to your thoughts and attitudes about wealth.

2. Understanding: Identify the origins of these beliefs. Were you taught that "money is the root of all evil" or that "rich people are greedy"? Understanding where these beliefs come from can help you challenge and change them.

3. Reprogramming: Replace limiting beliefs with empowering ones. This can be done through affirmations, visualization, and by surrounding yourself with financially successful people. Eker emphasizes the importance of consistent practice in rewiring your mindset.

Overcoming self-imposed barriers and resetting your financial thermostat involves changing your deep-seated beliefs about money. It's not an overnight fix.

Remember, the amount of money you earn is not just about your skills or hard work; it's also about what you believe you deserve. So, take control of your financial thermostat and set it to a level that matches your true potential.

FOR YOUR LISTENING PLEASURE

Building Email Newsletters to Sell Sponsorships with Justin Moore

Have you ever wondered how you can leverage brand deals and sponsorships, even in the realm of newsletters? 

Igor dives into the world of these agreements, offering insight into compensation models that go beyond the traditional approaches you might associate with influencers. Discover how hybrid compensation models, along with flat-fee structures, can be more valuable for creators and content producers. 

Tune in and learn the secrets to navigating the evolving landscape of content creation and digital marketing.

CURATED READS

Build your dream life with The Almanack

The Almanack of Naval Ravikant, compiled by Eric Jorgenson, is a must-read for financial freedom and personal growth. It distills Naval Ravikant's wisdom on wealth creation through equity ownership and leveraging technology. The book also covers cultivating happiness with a calm mind and gratitude, and making better decisions with clarity and simplicity.

Gain practical insights for personal and professional development. Discover holistic financial strategies, prioritize mental well-being, and be inspired by Naval's unique journey. The Almanack challenges conventional success notions and offers timeless principles to transform your mindset.

RIDDLE ME THIS

Can You Crack The Code?

I’m not alive, but I can grow. 

I don’t have lungs, but I need air. 

I don’t have a mouth, and I can drown. 

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!