Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• How a Fight with My Brother Made Me a Better Marketerwds and the Truth About Competition

• Stop Trying to Be Everything

• The Persuasion Secrets Of The Top 1% With Jeremy Miner

• How to Finally Get Out of Your Own Way and Hit Seven Figures

FROM MY WORLD

How a Fight with My Brother Made Me a Better Marketer

Do you ever hesitate before hitting "send" on an email, thinking, Is this too much? Am I sharing too many personal details? 

Let me confess something: if talking too much about yourself is a crime, then I’m guilty as charged. 

But you know what? I don’t think it’s wrong to share. The real question is, how much is too much?

If you’ve been there, you’re not alone. But let me tell you something: the right kind of personal story can be the difference between your audience loving you—or forgetting you.

I get it. Nobody wants to overshare. Sure, but there are obvious no-go zones. 

Got an embarrassing health issue? Maybe skip that. Just had a blowout fight with your spouse? Not exactly list material. But when you use your personal stories the right way, they don’t just build connection—they build trust.

I’ve seen both ends of the spectrum. Take this guru I knew. He’d run seminars and invite clients onto his boat (cool idea, right?). But then he and his wife would have massive arguments in front of everyone. The kind that makes people look for the nearest life raft. Not exactly a recipe for building rapport.

Contrast that with something I often share: my relationship with my brother. We grew up under the same roof, with the same parents, in the same neighborhood, and even took similar paths early on—both of us served in the Air Force, both got married young. But our lives turned out drastically different.

I’ve succeeded in building a business and lifestyle I love. My brother? He’s stuck grinding away in two jobs, frustrated and unfulfilled. 

We’ve had more than a few fallouts over our different choices, including one big reconciliation during a family funeral. But guess what? Two months later, we were fighting again. 

Life’s messy like that.

The difference between those two stories? One turns people off, while the other draws people in. 

Why? Because my story about my brother isn’t just about family drama—it’s about something everyone can relate to: how our choices shape our lives. 

And when I tell it, people get it.

So here’s my rule: Share the stories that matter, the ones that show your humanity and connect to your audience’s struggles. Skip the stuff that’s just noise. 

Because the best marketing isn’t about oversharing—it’s about sharing what connects.

MY GIFT FOR YOU

NEW TRAINING: IF I WAS STARTING OVER, I’D BECOME AN E-FARMER!

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business.

According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush. e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

TEXT “FAST” TO +1 (917) 979-4483 TO GET FREE INSTANT ACCESS TO FAST-START E-FARMING TRAINING

Or, if you’re reading this on a mobile device, just click the button below to access the training directly.

MINDSET MAKEOVER

Stop Trying to Be Everything

Have you ever noticed how some people can walk into a room and captivate everyone, while others fade into the background? 

That’s not luck—it’s the power of persona. 

Whether you’re networking, selling, or just trying to make an impact, the way you present yourself to the world can be the game-changer.

Here’s the kicker: Your persona doesn’t even have to match who you are in everyday life. It’s a crafted version of yourself—designed with intention—made to connect with the people you want to influence.

Think of stand-up comedians. The best ones—Bill Burr, Jerry Seinfeld, George Carlin—they’re not just funny; they’ve built personas that magnify their voices. 

Burr’s the guy who’s always annoyed. 

Seinfeld? The neat freak obsessed with life’s little quirks. 

Carlin? The philosopher with a dark edge.

Their personas are rooted in a philosophy that drives their content, making everything they say feel natural and relatable.

Here’s why this should matter to you: If you’re trying to grow in life or business, your persona can become your secret weapon. 

Having a clear philosophy—a way you see the world and what you stand for—makes it easier to connect with others, articulate your ideas, and stay consistent. Your persona is your anchor.

For marketers (like me), this is gold. 

When your persona is dialed in, you don’t just attract attention—you attract loyalty. 

Your audience knows what you’re about and wants more of it. And the more you lean into your persona, the easier it becomes to create, speak, and, yes, sell.

But here’s the fascinating part: Changing personas can unlock entirely new opportunities. 

My friend Ty Cohen tested this in his business. Ty’s known for his Kindle publishing expertise and typically attracts a specific demographic. But he hired a younger British guy to deliver his same webinar script. Boom—suddenly, an entirely new audience showed up, eager to buy. 

The lesson? Your persona is your tool, not your limit.

So here’s the mindset shift: Stop seeing yourself as a static person and start seeing yourself as a persona in progress. Ask yourself:

• What do I stand for?

• Who do I want to connect with?

• What values or philosophies do I want to be known for?

Dial it in, and you’ll find that success—whether it’s in your personal life, your career, or your marketing—becomes a whole lot easier.

FOR YOUR LISTENING PLEASURE

The Persuasion Secrets Of The Top 1% With Jeremy Miner

After studying under the best (and the worst) of marketers on the entire planet, I conclude: Tons of people know how to market well. Some know how to teach it. Few know how to teach it well.

The top earners and the super affiliates know how to get prospects to march down to the order forms credit card in hand. But they can’t teach others to duplicate their success even if their life depended on it.

Which is why I’m thrilled to be hosting Jeremy Miner – the one guy who’s made it his life mission to teach others how to sell like a pro… Someone who’s students are literally raking it in across dozens of different industries. Tune in to get the inside scoop.

CURATED READS

How to Finally Get Out of Your Own Way and Hit Seven Figures

If you’re serious about scaling your online business, From Six to Seven Figures by Austin Netzley is the blueprint you didn’t know you needed.

This isn’t just another generic business book filled with fluff and theory. Austin dives deep into the systems, strategies, and mindset shifts required to break through the bottlenecks holding your business back. Whether it’s simplifying your operations, building a winning team, or mastering the art of delegation, this book is like having a high-level business coach whispering actionable advice in your ear.

Here’s why it hits home: Austin doesn’t just talk about the what—he explains the how. 

From setting up SOPs (standard operating procedures) that run your business like a well-oiled machine to removing yourself as the bottleneck, this book will help you free up time and scale faster.

The best part? It’s written for entrepreneurs like us. People who want freedom, not just a bigger pile of busy work. If you’ve ever felt stuck in the trenches, this book could be the kickstart you need to finally level up.

Pro Tip: Grab a highlighter. Trust me—you’ll use it.

RIDDLE ME THIS

Can You Crack The Code?

I speak when you're gone, yet I'm not alive,

I hold your words, your wishes to thrive.

In me, your final thoughts are found,

But I'm not a voice, nor a sound.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!