Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• The Killer of Dreams

• How Ben Settle Turned One Email Into an ATM

• Lead with Confidence, Not Clout

• The Pursuit Of Happiness With Daniel Chou

• The 13 Principles That Built Empires

FROM MY WORLD

The Killer of Dreams

A VIP client of mine hits me up on Facebook. He just joined my VIP Club, all excited and ready to roll. 

I ask him, “How’d you end up here?”—you know, just to get the backstory.

What follows is a monologue of failure.

This guy’s tale was straight out of a bad drama. He blew $5k on a failed venture, then got sucked into another guru’s promise, only to be left out in the cold again. 

And then it happened—he had to move back in with his parents. Ouch.

I almost felt bad for him, but here’s the thing: pity doesn't sell. 

Pity doesn’t inspire people to greatness, and it definitely doesn’t make people want to level up. So I listened, but instead of feeling sorry, I said, “Look, man, I’m not sure if you’re open to hearing this, but I know exactly what your problem is.”

Lucky for me, he was open. What I told him next is a game-changer for anyone trying to make it in the online world—or any world, for that matter.

Neediness.

Neediness is the silent killer of dreams. It’s like a stink you can’t wash off, and the more you try to mask it, the worse it gets. Whether it’s in business or life, when you need something too much—clients, deals, validation—it shows, and it repels success.

I’ve been there. 

I remember feeling needy when I started out. Every email I sent, every pitch I made had this vibe of desperation. It didn’t just screw up my business; it screwed up my personal life too. 

People can smell neediness from a mile away, and trust me, they’ll run in the opposite direction.

Wallace D. Wattles, in his book The Science of Getting Rich, talks about doing things “in a certain way.” At first, I thought he meant a step-by-step formula, but then it hit me: "certain" means acting without doubt—full confidence, 100% belief. 

It’s about doing things as if you already have the success you’re chasing.

When you move with certainty, people pick up on it.

 They’re drawn to you. This confidence—this quiet, lion-like power—is what makes them want to follow your lead. And when you can inspire confidence in your clients, they’ll stick to you like glue.

But here’s the catch: Confidence doesn’t come from nothing. It comes from having options, from knowing your stuff, from doing the work.

So next time you feel that gnawing anxiety or doubt creeping in, don’t sit there paralyzed—take action. 

Even if it’s the smallest step, just do something. Because confidence feeds off momentum. And when you start moving, you’ll feel that certainty come roaring back.

Neediness repels; certainty attracts. That’s the secret sauce.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

How Ben Settle Turned One Email Into an ATM

Ben Settle isn’t your average marketer. While most people obsess over flashy funnels, complex automations, and ridiculous ad spending, Ben made his mark with one thing: a single daily email.

But here’s the kicker—it’s not just any email. 

Ben’s emails are no-fluff, in-your-face, and unapologetically direct. You won’t find any vanilla content or hand-holding in his inbox. Each one is designed to make readers stop, think, act, and most importantly—open their wallets.

The secret behind this email empire? Ben’s “$10,000 email” mindset. 

He writes every email as if it could be worth ten grand. Not because he’s trying to hit a specific sales target, but because he understands his own value. He’s not begging for clicks. He’s commanding attention with every word.

Think about that for a second—how would you write if you truly believed every email you sent was worth $10,000? You’d stop being afraid of losing subscribers, and you’d focus on the people who are ready to act. Ben doesn’t waste time chasing the wrong audience. 

If you’re not into his style, he’ll gladly show you the door.

Here’s what makes his approach so powerful: Ben isn’t trying to please everyone. 

His goal is to polarize, to filter out the fence-sitters and attract a tight-knit tribe of loyal buyers. The more unsubscribes he gets, the better—because what’s left is a hyper-engaged audience ready to pull the trigger when he makes an offer.

The takeaway? Start writing with the confidence of someone who knows their worth. Forget the fear of rejection. Stop trying to appeal to everyone—especially the ones who’ll never buy. Focus on delivering real value to the people who matter, and the money will follow.

Ben Settle built his empire on this principle.

The next time you sit down to write an email, ask yourself: How would I write if I knew this could be worth $10,000? 

When you write like that, you’re not just sending an email—you’re building an ATM.

MINDSET MAKEOVER

Lead with Confidence, Not Clout

When you’re new, whether in marketing, business, or any field, you probably think no one wants to follow you until you’ve made it big, right? 

You believe the day you hit success—then people will flock to you. You’ll have the flashy testimonial, the grand success story, and everyone will want in.

Well, I’m here to tell you that’s complete BS.

Here’s the truth: People don’t need you to be at the top of the mountain. They don’t care if you’ve made a million bucks or if you’ve just started hustling. 

What they care about is where you’re going and if you can help them get there too. That’s the mindset shift that separates the winners from the wannabes.

When I started, I was just like you. I thought, “Why would anyone join me when there are these big-name leaders out there making millions?” 

But I quickly realized something crucial—certainty sells. It’s not about having the perfect testimonial or a rags-to-riches story. It’s about knowing exactly where you're headed and projecting that confidence.

People follow those who have a clear direction. They don’t want to walk with someone who’s drifting aimlessly. They’re drawn to leaders who know where they’re going—even if they haven’t reached the destination yet.

So here’s the kicker: You don’t need to be successful to inspire others. You need to be certain about your own success. 

Even when you’re just starting out, you can inspire people by showing them that you’re on a path and you’re committed to reaching your goals. You need to project the kind of confidence that says, “I’m getting there—with or without you.”

People don’t follow success; they follow certainty. They follow someone who has a destination, a plan, and the guts to stick to it. If you want to recruit people, don’t wait until you’re “successful.” 

Start now. Show them the vision. Share the journey. And most importantly, lead with confidence, not with doubt.

Here’s a quick exercise for you: write down your goals as if they’re already happening. Not, “If I succeed,” but “When I succeed.” 

Speak and act with the certainty that your success is inevitable. That shift will attract the right people, even when you’re just starting out.

FOR YOUR LISTENING PLEASURE

The Pursuit Of Happiness With Daniel Chou

Money may not buy happiness, but it can certainly make the pursuit of happiness a lot less stressful. 

Tune in to find out how Daniel Chou, an ex-blue-collar worker who turned his life around from being buried in debt and addiction to achieving financial success through online video marketing and affiliate marketing.

CURATED READS

The 13 Principles That Built Empires

“Think and Grow Rich” by Napoleon Hill is a timeless classic for anyone serious about building wealth. It’s not just a motivational book—it’s a blueprint for success. Hill spent 20 years studying the richest minds of his time, like Henry Ford and Andrew Carnegie, and distilled their secrets into 13 principles for creating wealth.

Main takeaway? Success starts with your mindset. Your thoughts, desires, and actions shape your financial future. This book is packed with practical wisdom that gets deeper with every read. 

If you're ready to think like the rich and apply it to your own life, Think and Grow Rich is a must-have.

RIDDLE ME THIS

Can You Crack The Code?

I am vast and deep, a watery expanse, 

Home to creatures big and small, a vibrant dance. 

My waves crash and roar, my tides ebb and flow, 

A boundless mystery, where secrets lie below.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!