Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Solve the Right Problem, The Right Way

• How Cleopatra and a 1930s Author Cracked the Code to Influence

• How To Brand Yourself In A Noisy Marketplace Full Of Look-alikes with Jeff Hoffman

• Your No-BS Financial Makeover

FROM MY WORLD

Solve the Right Problem, The Right Way

Let me share a story about a friend of mine—a therapist who dreams of starting her own practice. She's been asking me, "How do I become self-employed? How do I find clients?" Her idea? Build a website and hope the clients roll in.

Classic mistake.

So, I told her, "Pump the brakes. Before you think about a website, let's figure out the most important question: who are you helping?"

And that’s when the conversation got real.

The Specialist Secret: At first, she said, "I want to help everyone!"

Great sentiment, but here’s the hard truth: when you try to help everyone, no one hires you. 

People don’t want generalists—they want specialists. Someone who knows their exact problem and can fix it.

I explained: If your car engine’s broken, you want a mechanic, not a handyman. If your Facebook ads aren’t converting, you want a Facebook ad ninja, not a general marketing consultant.

The same applies to her therapy practice. 

If she’s targeting overworked entrepreneurs with burnout, her website should scream, "Are you hustling around the clock and feeling like you’ve lost yourself in the grind?" If she’s targeting stay-at-home moms who feel stuck, it should say, "Feeling like you’ve put everyone else first and lost who you are?"

Dial It In, Then Build It Out

Once you’ve nailed your niche, creating a website, landing page, or “thing” (as she called it) becomes simple. It’s not about bells and whistles; it’s about speaking directly to your audience. 

You want them to land on your page and think, "Wow, this person gets me!"

The problem most newbie coaches face isn’t a lack of skills or marketing tools. It’s failing to identify their ideal market. They pick audiences that either:

1. Don’t want their help, or

2. Aren’t willing to pay for it.

I told her, “Imagine trying to sell an eight-week program to a business owner, teaching them how to motivate their employees. They don’t want to learn that—they want someone to do it for them. That’s why motivational speakers get paid five figures to jazz up employees while the boss goes on vacation.”

So, solve the right problem for the right people. Don’t fixate on the tools or “things” like websites. Focus on finding your niche and understanding their pain points better than they do.

MY GIFT FOR YOU

NEW TRAINING: IF I WAS STARTING OVER, I’D BECOME AN E-FARMER!

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business.

According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush. e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

TEXT “FAST” TO +1 (917) 979-4483 TO GET FREE INSTANT ACCESS TO FAST-START E-FARMING TRAINING

Or, if you’re reading this on a mobile device, just click the button below to access the training directly.

MINDSET MAKEOVER

How Cleopatra and a 1930s Author Cracked the Code to Influence

Here’s a truth bomb for you: your name is your most valuable currency in business. Not your product. Not your offer. You.

I was reminded of this while reading a fascinating experiment conducted by a 1930s author named Jerzy Kosiński. He took the exact same manuscript and submitted it to publishers under two different names—his real name, already an established author, and a fake one, Eric Demos.

Under his real name? A bidding war broke out. The book was published by Random House and even won the National Book Award.

Under the fake name? Every single publisher—including Random House—rejected it.

What’s the lesson here? Your authority, reputation, and the stories attached to your name dictate how people perceive and act on your offers. 

It’s why two marketers with the same email list and offer can see wildly different results. One gets hundreds of sales; the other gets crickets.

Over time, building your presence and reputation makes business easier. The more you show up, deliver value, and stick to your core message, the more the market trusts you.

That’s why I’ve stayed in the make money online niche for years. While others jumped to the latest trends—crypto, weight loss, Shopify—I stuck to what I know, building authority brick by brick.

But How Do You Build Authority?
Simple: tell stories.

Stories connect with people on an emotional level. Unlike cold, hard facts—which trigger skepticism—stories slip past mental defenses. They make you relatable, memorable, and trustworthy.

Take Cleopatra. History remembers her as one of the most powerful and fascinating women of all time. Was she drop-dead gorgeous? No. But she was a master storyteller. By the time a Roman emperor met her, her reputation had already painted her as irresistible.

Your stories can do the same. They create a perception that precedes you, making every interaction with your audience easier and more impactful.

Start Here:

1. Share your journey. Even if you’re just starting out, document your experiences.

2. Highlight your successes—big or small.

3. Let your customers spread the word by delivering results worth talking about.

Your name is your brand, your authority, and your leverage. Start crafting stories that elevate it. 

Because at the end of the day, your success isn’t just about what you’re selling—it’s about who’s doing the selling.

FOR YOUR LISTENING PLEASURE

How To Brand Yourself In A Noisy Marketplace Full Of Look-alikes with Jeff Hoffman

What does “Brand Yourself” really mean? Spoiler: it’s NOT about posting motivational quotes for filming your dog for YouTube.

The branding advice you’ve been fed keeps you busy—and broken.

Real branding isn’t about social media or hobbies. It’s about creating a presence that sells.

In this episode, I sit down with Jeff Hoffman—co-founder of Priceline.com and Booking.com, and co-author of Scale. Known as the world’s #1 branding expert, Jeff delivers a 20-minute crash course on building a six-figure brand that works.

Don’t miss it.

CURATED READS

Your No-BS Financial Makeover

If you’ve ever felt stuck in the paycheck-to-paycheck grind or wondered how to break free from debt for good, The Total Money Makeover is your wake-up call. Dave Ramsey doesn’t just talk theory—he’s lived it, and this book is a no-BS, step-by-step guide to taking control of your finances.

What makes it powerful is the simplicity of Ramsey’s plan. No fluff, no jargon—just proven strategies to pay off debt, build savings, and create a financial future that doesn’t rely on credit cards or loans.

This book will challenge your habits, shift your mindset, and get you on the path to real financial freedom.

Don’t just read it—commit to the plan. Your wallet will thank you.

RIDDLE ME THIS

Can You Crack The Code?

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Collaborate easily at a fast pace.

Store your files, share with the team,

I help you work and live the dream.

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