Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• How I Became a “Spammer” at My Daughter’s Karate Class

• Label Emotions and Watch Them Buy

• Microsoft Ads Affiliate Playbook With Ivan Mana

• Why People Follow and How to Lead

FROM MY WORLD

How I Became a “Spammer” at My Daughter’s Karate Class

I was standing outside my daughter’s karate class, casually chatting with another dad. We’ve got the usual small talk going on—kids, weather, and, of course, “What do you do for a living?” The moment I mention that I’m an email marketer, the guy’s whole demeanor changes. 

I get the nod—you know, the “Ah, you’re one of those guys” nod. Just like that, I’m instantly boxed into the “spammer” category, and there’s no coming back.

Funny thing is, I’ve been here before. 

This isn’t my first time being labeled a spammer just because I send emails for a living. It’s like people hear “email marketing” and think I spend my days clogging up their inboxes with junk mail about questionable products.

But here’s the thing: email marketing isn’t about spamming. 

It’s about building relationships, crafting messages that resonate, and—yes—making a healthy profit while doing it. 

Yet, the moment people hear the words “email marketer,” they shut down, lumping us all into one big “scammer” bucket.

Now, why am I telling you this?

Because if you’re serious about building your own online business, you’ll face the same crap. Whether you’re running funnels, selling affiliate products, or offering a service—there will always be someone who throws that “scammer” label your way.

And guess what? You’ve got two options: let it get to you, or realize that these people are simply stuck in their own small world, too afraid to think beyond their 9-to-5 existence.

Which world do you want to live in?

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

Label Emotions and Watch Them Buy

When was the last time you read a headline or sales page and thought, "Wow, they totally get me"?

Probably not often, right? That's because most marketers are too busy talking at their audience instead of talking to them. 

They rattle off features, benefits, blah blah, and then wonder why no one’s buying.

But let me let you in on a little secret. The key to creating a connection—and trust me, this works like gangbusters—is labeling people’s emotions.

You see, most people are walking around in a fog. They don’t always know why they’re frustrated, exhausted, or downright cranky. But if you can put words to those emotions, it’s like flicking a switch in their brain.

Now they’re not just reading your copy—they’re feeling it.

Take a sleep-deprived customer, for instance. You’ve got a fancy mattress to sell, developed by NASA (because of course it is). 

It’s got all the bells and whistles, but guess what? No one cares about the technical specs. What they care about is the fact that they feel like crap even after sleeping eight hours. 

They’re waking up sore, groggy, and frustrated, and they can’t figure out why.

So what do you do? You label those feelings.

A headline like "Why you're still tired even after a full night's sleep" will stop them in their tracks. Because boom—you’ve just echoed their exact struggle. They’re thinking, "Yes! That’s me!"

You don’t need to be some psychology wizard to pull this off, either. It’s all about stepping into the shoes of your audience and thinking about their everyday frustrations, desires, and fears.

Do this well, and people won't just read your copy. They’ll feel seen, understood—and most importantly, they’ll buy.

So here is the kicker: You can label emotions anywhere. Headlines, emails, bullet points, guarantees, bonuses—you name it. And it works across any niche. Whether you’re selling mattresses or political ideologies ("The Democrats want to take your guns!"), this approach lets people know you’re speaking directly to them.

Because in the end, everyone just wants to be understood. And if your copy can give them that? 

Well, you’ve just won the game.

FOR YOUR LISTENING PLEASURE

Microsoft Ads Affiliate Playbook With Ivan Mana

A gem amid other glitzy ad-placing systems is the perfect definition of Microsoft Ads. If you’ve been dreaming of a pay-per-click ad platform, that is easy to navigate, and won’t ban you without a legitimate reason, then Microsoft Ads is your best bet. 

Tune in to steal some of Ivan Mana’s best money-making strategies through Microsoft Ads. 

CURATED READS

Why People Follow and How to Lead

What makes people cling to extreme ideologies or movements, even when logic seems to take a back seat?

In The True Believer, Eric Hoffer uncovers the psychology that drives mass movements. Whether it’s politics, religion, or even a business cult following, Hoffer explains why people commit with such intensity—and how leaders exploit that commitment to gain influence.

Here’s why it matters to you: As a marketer, understanding the roots of belief and loyalty is like holding a master key. When you can tap into the emotions that drive people, your messaging becomes more powerful, more persuasive, and impossible to ignore.

This book will give you a fresh perspective on how to create marketing that truly resonates.

RIDDLE ME THIS

Can You Crack The Code?

I protect your secrets,

though I'm written for all to see. 

Without me, 

your data might roam free.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!