Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• How to Make Gmail Love Your Emails (Without Bribing Their Algorithm)

• How To Recognize Great Copy

• Redefining Success in Business and Life with Ken McCarthy

• A Crash Course in Copywriting That Prints Money

FROM MY WORLD

How to Make Gmail Love Your Emails (Without Bribing Their Algorithm)

Let me ask you a question.

How much time do you spend crafting the perfect email, only to find out most of your readers never even see it? Frustrating, right?

That’s like spending hours preparing the world’s most mouthwatering steak dinner and realizing your guests can’t make it past the locked front door.

And let’s be honest—if your emails are stuck in the Promotions tab or (even worse) the Spam folder, you’re not building a business. You’re writing a diary no one reads.

So, here’s a little hack I picked up recently. It’s clever, simple, and just crazy enough to work.

Add a massive disclaimer to your email.

Yes, you read that right—a wall of boring, formal, snooze-worthy text. Imagine a disclaimer so corporate it could be ripped straight from an MBA thesis.

Here’s the logic: Gmail doesn’t care if you’re a marketing genius or a newbie trying to sell cat-themed socks. It scans your email, adds up the marketing content, and decides where you belong—Promotions, Spam, or, if you’re lucky, the sacred Inbox.

By padding your email with “formal” content (think: 800 words of disclaimers vs. 300 words of marketing), you can trick Gmail into thinking your email is less salesy and more... let’s call it “professionally legit.”

Does it work? Sometimes. 

But here’s the kicker: this hack is like sprinkling glitter on a rusty car. It might make it look better, but it doesn’t fix the engine.

If your emails are going to Spam, it’s probably because:

• Your domain isn’t authenticated.

• You’re using a blacklisted or brand-new domain.

• Google doesn’t trust you yet.

In short: you skipped Email Marketing 101.

Here’s the fix: sign up for Google Postmaster Tools and authenticate your domain. 

Think of it like getting your health permit before running a restaurant. Google needs to know you’re legit, not some fly-by-night operation hawking discount vitamins.

Look, I’ve been doing this for years, and trust me—Google’s like the cranky neighbor with binoculars and a clipboard. You don’t want to give them a reason to kick you off the street.

So next time you’re wondering why your emails are underperforming, don’t just throw spaghetti at the wall with hacks. Fix the fundamentals first.

Because no amount of glitter will save you if the engine doesn’t work.

MY GIFT FOR YOU

NEW TRAINING: IF I WAS STARTING OVER, I’D BECOME AN E-FARMER!

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business.

According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush. e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

TEXT “FAST” TO +1 (917) 979-4483 TO GET FREE INSTANT ACCESS TO FAST-START E-FARMING TRAINING

Or, if you’re reading this on a mobile device, just click the button below to access the training directly.

MINDSET MAKEOVER

How To Recognize Great Copy

Want to know the single biggest skill that separates master copywriters from the rest?

It’s not writing catchy headlines.
It’s not clever wordplay.
And it’s definitely not using ChatGPT like a typing assistant.

It’s the ability to step inside someone else’s head.

Sounds simple, right? But if you’ve ever tried to truly understand someone—like, get into their deepest, darkest thoughts—you know it’s anything but. Especially in a world where everyone walks around with invisible masks, guarding their feelings like dragons hoarding gold.

Here’s the truth: the best copy doesn’t feel like words on a page. It feels like a mirror. It reflects the prospect’s secret fears, their unspoken dreams, and the stuff that keeps them up at night.

It’s so good they wonder: Was this person hiding under my bed?

But how do you develop that kind of empathy?

1. Start by becoming obsessed with people.
   Not their public face—the one they put on Instagram—but their inner world. The raw, unfiltered version of them that rarely sees the light of day. Dive into forums, Facebook groups, Reddit threads. Anywhere people vent their frustrations and share their struggles.
   

2. Ask better questions.
   I like this one: “If you could go back 10 years, what advice would you give your younger self?” You’ll be amazed at the life regrets people spill—and those regrets? They’re goldmines for understanding what your audience really cares about.
   

3. Make it relevant.
   If your audience doesn’t immediately see how what you’re saying applies to their life, they’ll tune out. Fast. When I explain ChatGPT to someone, I don’t just say, “It’s artificial intelligence.” That’s meaningless. Instead, I say, “It’s like having the world’s smartest personal assistant who can do everything from meal planning to parenting advice to writing your emails.” Bam. They get it.
   

4. Anticipate their objections.
   Great copy is a lot like chess: you’re always thinking two moves ahead. If you know what your audience is going to object to, you can address it before they even realize it’s a problem. When done right, this makes you look like a mind reader—and builds instant trust.

At the end of the day, writing a copy isn’t just about words. It’s about connection. It’s about getting so in tune with your audience that when they read your message, they feel seen.

Because once they feel understood? They’ll listen to anything you have to say.

FOR YOUR LISTENING PLEASURE

Redefining Success in Business and Life with Ken McCarthy

In this episode, Igor sits down with legendary Ken McCarthy, a trailblazer in internet marketing and a champion of small businesses to discuss bold actions, content creation, and the power of speed in communication during challenging times. They dive into topics like small business resilience, the value of critical thinking, and the transformative impact of publishing books and media to challenge mainstream narratives.

CURATED READS

A Crash Course in Copywriting That Prints Money

If you’re in the business of selling anything—be it products, services, or even ideas—you need this book. 

Drew Eric Whitman’s “Cashvertising” isn’t just another marketing book. It’s a psychological deep dive into what makes people buy. With over 100 proven techniques, Whitman teaches you how to tap into your audience's desires, fears, and motivations to create ads and sales copy that demand attention.

Forget boring theory—this book is packed with actionable strategies you can start using today.

Why You Should Read It:
Because the difference between a struggling business and a thriving one often boils down to the art of persuasion. And Cashvertising is like a masterclass in making people say “yes.”

RIDDLE ME THIS

Can You Crack The Code?

I’m not something you’re born with, yet I can grow stronger with time.

I’m invisible to the eye but visible in what I produce.

I can open doors that seem locked,

And the more you use me, the sharper I become.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!