Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Pimp My Life

• The Hunt For The Purple Cow

• 3-Step e-Farming System That Made Me Millions

• There Is No Honor In Being Poor

• Selling Success With Michelle Terpstra

FROM MY WORLD

Pimp My Life

Growing up, the ultimate dream most of my peers had was to get a job, and save for a used car. Once they got their cars, they'd pimp them out with new rims, paint jobs, and big stereos. That car was their life’s biggest achievement. 

For me, that vision of success made me sick to my stomach. I couldn’t imagine living a life where my biggest goal was to own a slightly better used car every few years.

It wasn’t just about cars. It was about the mindset. Most of these guys never dared to dream of anything bigger than a Toyota Camry. A Lamborghini or Rolls Royce was beyond their wildest dreams. I knew I had to break out of that cycle.

My dad’s story added fuel to my fire. When we moved to Israel, he had to settle for low-paying jobs, despite being a retired military officer. He worked as a security guard, an assistant cook—jobs that were humiliating for a man of his stature. Watching him struggle, seeing the toll it took on him, pushed me even harder. I saw firsthand the consequences of not aiming higher.

It wasn’t easy. There were days when I had to borrow work hours from my dad just to make ends meet. But even during those tough times, I refused to accept defeat. 

I knew that if I didn’t change my circumstances, I was dooming myself to a life of poverty and mediocrity. And to me, mediocrity is as fearful as death itself.

This fear of mediocrity, this drive to rise above, is what led me to where I am today.

It’s what keeps me pushing forward, no matter the obstacles.

And if you’re in a place where you’re struggling financially or emotionally, let my story be a reminder to you: you don’t have to accept a mediocre life. You can dream bigger. You can achieve more. You just have to believe it’s possible and take the steps to make it happen.

LESSONS FROM LEGENDS

The Hunt For The Purple Cow

Imagine driving through a countryside filled with brown cows. After a while, they all start to look the same, right? 

But if you suddenly spotted a purple cow, you’d stop and take notice. That’s the essence of Seth Godin’s Purple Cow theory – in a world crowded with similar offerings, you must be remarkable to stand out.

Godin was frustrated with traditional marketing methods. Most ads and products were boring, repetitive, and easy to ignore. He realized that to capture attention in an increasingly noisy world, you need to create something truly extraordinary – something worth talking about.

Being remarkable doesn’t just mean being different. It means creating something that people feel compelled to share. It’s about making a bold statement, taking risks, and not being afraid to polarize your audience. 

The worst outcome a marketing campaign can have is indifference from its audience.

Love or hate, as long as people are talking about you, you’re on the right track.

A great example for this is Zappos, the online shoe retailer. They didn’t just sell shoes; they delivered an unparalleled customer service experience. Free returns, fast shipping, and a 365-day return policy made them remarkable. People couldn’t help but talk about Zappos, and their word-of-mouth marketing became their strongest asset.

So, how can you create your own Purple Cow? Start by asking yourself:

• What makes your offer unique?

• How can you surprise your customers?

• What risks are you willing to take to stand out?

In today’s crowded market, blending in means being ignored. Take a cue from Seth Godin and aim to be remarkable.

Remember, playing it safe is the riskiest strategy of all.

WHAT'S BUZZING

If I Lost Everything And Had To Start Over, I’d Follow This 3-Step System

I’ve made millions with e-Farming and if I had to start over, I’d do the following. First, I would use something called email drops to build a brand new e-Farm fast. Then, I would use done-for-you income products that pay large commissions to monetize my e-Farm and start producing a profit.

Finally, I would use an e-Automation software that costs less than $30 a month to automate the whole thing and scale my income. And then I’d repeat this process again and again until I was making a comfortable living again.

MINDSET MAKEOVER

There Is No Honor In Being Poor

We spend so much time talking about getting rich and being wealthy, but rarely do we dive into the other side of the coin - the reality of being poor. 

As someone who has experienced both ends of the stick, let me tell you:  there is no honor in being poor.

I know this might ruffle some feathers, but let’s face it – poverty holds you back. 

When you're broke, you can't help others, you can't contribute to causes, and you're constantly consumed by money problems. I remember my parents' struggles with money, and how it dominated their lives. 

Poverty is not just a lack of money; it's a mindset. One interesting thing about a poverty mindset is that it often breeds resentment towards those who are rich. 

You see someone driving a nice car or living in a big house, and you think they're probably just lucky or unethical. 

But that resentment keeps you stuck. The duality of wanting to be rich but resenting the rich can be the biggest barrier to success. 

You can't move forward if you're anchored by bitterness.

Don't fall into the trap of thinking you have to choose between being rich and being good. You can be both.

Because here's the truth: money amplifies who you are. If you're a good person, having money will make you an even better person because you'll have the means to do more good. 

On the flip side, if you're not such a great person, money will only magnify that. 

Now, take a moment to reflect on your own beliefs.

Do you harbor any resentment towards the wealthy? Do you believe that having money will change who you are fundamentally? Examine your mindset and ask if it’s holding you back. 

Shunning the notion that poverty is somehow noble, is the first step towards getting rid of the poverty mindset.

FOR YOUR LISTENING PLEASURE

Selling Success With Michelle Terpstra

Curious about blending the joy of sales with high-performance habits, overcoming money mindset hurdles, and mastering the art of effective sales calls? 

Join us as we unravel the secrets to sales success, incremental growth, and the transformative journey of personal and professional development in the dynamic world of sales! 💼🚀

CURATED READS

Storytelling Made Simple

In "How to Tell a Story," Gary Provost and Peter Rubie unveil the secrets to mastering storytelling. Discover how to transform your communication skills and make your narratives unforgettable. 

Curious about how a well-told story can engage, inspire, and influence others? 

This book holds the answers.

RIDDLE ME THIS

Can You Crack The Code?

I am born of water, but I die in the sun. 

I bring life, but too much of me can drown it. 

I am essential, yet I can be destructive. 

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).