Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• I Used To Feel Gross About Selling (And How I Fixed It)

• “Just Be Real’ is the Worst Marketing Advice Ever

• What We Learned From 8,000 Email Split Tests With Matt Bacak

• Seven Tools to Build a Life You’re Proud Of—Arnold-Style

FROM MY WORLD

I Used To Feel Gross About Selling (And How I Fixed It)

Raise your hand if you hate selling.

Come on, don’t be shy—I won’t tell anyone.

Here’s the thing: I hate selling too.

I hate convincing strangers that my opportunity is better than their Aunt Karen’s magic diet tea.
I hate proving myself to people who resist me like a toddler refuses broccoli.

But you know what? Hating selling doesn’t mean you can skip it.

There’s only one escape from the slimy hustle of objection-busting, hype-raising, and confidence-proving: Incredible positioning.

When you’re positioned as the authority, people chase you instead of the other way around. You can even “unsell” your leads and still make the sale. (Yes, it’s possible!)

But here’s the kicker: To get that kind of positioning, you’ve got to sell like your life depends on it first.

So, why does selling feel so awful for so many people? The answer lies in how we were raised.

We’ve been trained since childhood to avoid salespeople.
We were taught that salespeople are evil con artists trying to rob us blind.
So the moment we’re asked to become one, we feel... dirty.

I used to feel gross about selling. Back in the day, my upline in an MLM handed me these hyped-up scripts with ridiculous claims. Every time I followed the instructions, I felt like I needed a shower afterward.

Spoiler: It didn’t get easier with practice.

But here’s what finally clicked for me. Selling doesn’t feel gross when you believe 156% in what you’re offering.

If you’re trying to sell something you secretly think is junk, that insecurity will ooze out of you like a bad cologne. People will smell it from a mile away.

But when you stand behind your offer like it’s the Holy Grail, your confidence is contagious.

Here’s another thing that flipped the script for me: I stopped seeing selling as manipulation. Instead, I saw it as serving.

Dan Kennedy taught me this in his "Wealth Attraction for Entrepreneurs" training. Most of us think of selling as convincing someone to buy something they don’t need. But the truth is, when you truly believe in your product, selling is simply showing people how it solves their problems.

It’s not about trickery; it’s about service.

Now, don’t get me wrong. You don’t need to yell from the rooftops with ridiculous claims. You don’t need to fake it or lie. But you do need to get okay with the basics of marketing.

Whether it’s writing an email, hosting a webinar, or just talking to someone face-to-face, you’ve got to put yourself out there. If you want to make more than $500 a month, selling isn’t optional—it’s the name of the game.

So, what about you? Are you ready to step into selling with confidence? Or are you still holding onto those childhood fears about slimy salespeople?

The choice is yours, my friend.

MY GIFT FOR YOU

NEW TRAINING: IF I WAS STARTING OVER, I’D BECOME AN E-FARMER!

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business.

According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush. e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

TEXT “FAST” TO +1 (917) 979-4483 TO GET FREE INSTANT ACCESS TO FAST-START E-FARMING TRAINING

Or, if you’re reading this on a mobile device, just click the button below to access the training directly.

MINDSET MAKEOVER

“Just Be Real’ is the Worst Marketing Advice Ever 

If you’ve been told that the secret to success in online marketing is to “just show people you’re a real person,” I’ve got some bad news for you: That’s garbage advice.

I learned this the hard way.

When I was starting out in 2008, I followed that advice to the letter. I spammed social media with heartfelt posts, shot awkward YouTube videos showing my crappy apartment, and poured my heart out in emails. I told my audience more about myself than I’d ever told my parents.

I thought that if people saw how “real” I was, they’d trust me—and trust would lead to sales.

But you know what? Nobody cared.
Not about my struggles, not about my authenticity, not about my mom’s cooking.

Why? Because people don’t care about you.

They care about themselves.
They care about whether you can solve their problems.

If you’re stuck in the “let me prove I’m a real person” trap, let me save you years of frustration. Buyers aren’t looking for your life story. They’re looking for two things:

1. Credibility – Are you the real deal?

2. Solutions – Can you fix their problem?

This doesn’t mean you need to fake it, but it does mean you need to rethink how you’re presenting yourself. Forget about walking your audience through your family drama or what you had for lunch. Instead, focus on building trust through two powerful tools:

1. Your Tonality

Confidence sells. Always.
When you sound confident, people automatically believe you know what you’re talking about.

Imagine two people selling the same product:
One says in a shaky voice, “Um, hi, yeah, this product is, uh, pretty good. You should try it.”
The other says, “This is the best product on the market. I guarantee it’ll work for you, or your money back.”

Which one do you buy from?

Exactly.

Confidence in your tone communicates competence—even if you’re brand new to the game. Practice sounding even, assured, and trustworthy. People respond to the vibe you project.

2. Storytelling

Here’s the magic of stories: they bypass logic and speak directly to emotion.

People don’t make decisions with their heads; they make them with their hearts. Even the most rational-seeming choices are rooted in emotion. (There’s actual brain science behind this. Without emotions, humans can’t make decisions at all.)

By telling the right story, you can make your audience feel something. And when they feel something, they’re more likely to act.

The best part? The story doesn’t have to be yours.

You can borrow someone else’s story or even create a hypothetical one. The key is to make it relatable and emotionally engaging. When your audience connects with the narrative, they’ll connect with you—and with the solution you’re offering.

So here’s the truth about marketing:
You don’t need to show people your messy apartment or confess your childhood trauma to make a sale. You don’t even need to be "real" in the way most people think.

What you do need is to communicate with confidence and use stories to make your audience feel. Because in the end, it’s not about you—it’s about them.

FOR YOUR LISTENING PLEASURE

What We Learned From 8,000 Email Split Tests With Matt Bacak

Would you like to know half a dozen instant fixes you can apply to your emails to double your clicks?

Then you’re going to love this episode where I grill the Godfather of email marketing – Matt Bacak – on what he learned about squeezing more clicks that convert from his email lists after conducting over 8,000 email split tests!

Let’s Dive In. 

CURATED READS

Seven Tools to Build a Life You’re Proud Of—Arnold-Style

Arnold Schwarzenegger: bodybuilder, action hero, governor... and now your new mindset coach?

That’s right. In Seven Tools for Life, Arnold breaks down the exact principles that propelled him from a small Austrian village to global superstardom.

But this isn’t just a memoir—it’s a playbook for anyone chasing greatness.

Arnold doesn’t sugarcoat it. He dives into the grit, discipline, and mindset shifts that allowed him to dominate every arena he entered. From building an unshakable work ethic to overcoming fear and rejection, every chapter is packed with actionable advice.

Here’s why you need this book:

• It’s brutally honest. Arnold shares the highs, the lows, and the hard lessons most people would rather keep hidden.

• It’s practical. This isn’t just motivational fluff; it’s real tools you can use to level up your business and life.

• It’s inspiring. By the time you finish, you’ll feel like you can crush any goal—whether it’s building your dream business or finally sticking to leg day.

If you’re serious about growth, Seven Tools for Life is your roadmap. It’s like having Arnold himself as your mentor (minus the heavy accent).

RIDDLE ME THIS

Can You Crack The Code?

I’m unique to you, 

yet I’m not your name. 

I grant you access 

but don’t play a game. 

What am I?"

Think you've cracked the code? Reply to this email with your guess and see if you're right!