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First Cigars, Kennedy's Direct Hits & Rethinking Wealth
Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
My First Cigar & Power Networking in Orlando
Dan Kennedy's Secrets to Immediate Marketing Impact
Join the A.I. Revolution: Free Workshop Access!
Rethinking Wealth: What If Money Grew on Trees?
Negotiate Like a Pro: Insights from Chris Voss
FROM MY WORLD
Cigars, Florida Sun, and The Power of Networking
Igor Smoking His First Cigar , Orlando, FL , 2023
Here's a photo of me trying a cigar for the first time. It's taken me 35 years, but in my defense, I'm originally from Ukraine and immigrated to Israel as a child. Neither culture really embraces cigars—though we do have hookahs, which, to be honest, aren't to my taste either.
This photo was taken at a networking event, where I recently flew to network with some of the top marketers in the industry. Beyond the fantastic sessions, I love the opportunity to meet and connect with people I collaborate with professionally.
The power of connecting in such dynamic environments cannot be overstated.
LESSONS FROM LEGENDS
Immediate Impact Hits with Dan Kennedy
If you're in marketing and haven't heard of Dan Kennedy, you might have been living under a rock—or perhaps just buried under too many buzzwords and trends!
Kennedy, known for his blunt, no-BS approach, is something of a legend.
One timeless lesson from Kennedy that's always resonated with me is the power of direct response marketing. He teaches that your marketing should do more than just inform—it should provoke an immediate reaction.
General marketing focuses on building brand awareness and engaging your audience over time, sort of like planting seeds for future growth.
Direct response marketing, however, is all about immediate action. It’s like dropping a fishing line and expecting a bite—fast. You make a clear offer and measure success by how quickly and effectively your audience responds.
WHAT'S BUZZING
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MINDSET MAKEOVER
What If Money Could Go On Trees?
In the online business world, money isn't just a resource; it's a renewable one. The opportunities to generate income are far more plentiful online than in traditional local economies.
We often fall into the trap of believing that money is a zero-sum game, where for one person to gain, another must lose. It's time to shed these outdated notions.
Instead of saying, "Money doesn't grow on trees," you should recognize that "Money is plentiful online, you just have to know where to look."
Adopting these mindsets isn't just optimistic—it's a strategic approach to thriving in the digital marketplace.
CURATED READS
How To Win By Loosing
In today's edition of my reading recommendations, I urge you to check out "Never Split The Difference" by Chris Voss. This is a book that I find myself returning to repeatedly.
I recently revisited it during a challenging negotiation, and it proved incredibly useful.
The negotiation techniques taught in this book are universally applicable—truly, with everyone in your life. I've even successfully used them with my daughter, Erica and my four year old son, Christopher.
Here's a great snippet from the book:
“The fastest and most efficient means of establishing a quick working relationship is to acknowledge the negative and diffuse it.”
FOR YOUR LISTENING PLEASURE
THE LIST BUILDING LIFESTYLE SHOW
Ever wondered how legends like Kobe Bryant and Cristiano Ronaldo manage to boost their performance to inhuman levels?
Or how exceptional entrepreneurs can navigate the unique challenges of creating their own success path?
Join us on a journey through identity transformation, high-performance traits, and practical self-awareness strategies in this thought-provoking episode with an exceptional guest, Todd Herman.
RECOMMENDED BY IGOR
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