Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• I Made $100,000 In 72 Hours Over New Year's Eve: Here's How

• My Thoughts On Joe Polish's “Give to Get” Principle

• They'll Buy Again and Again and Again…

• If Everyone Is Thinking The Same Way, No One Is Thinking With Mike Martin

• Words That Work

FROM MY WORLD

I Made $100,000 In 72 Hours Over New Year's Eve: Here's How

There was a time when I thought working harder was the key to success.

You know the hustle culture mantra: wake up at 5 a.m., grind until you drop, repeat. 

I bought into it: hook, line, and sinker. 

In fact, I felt guilty if I wasn’t working like a madman every single day. So I’d pile on as much work as I could handle, convinced that this relentless push would unlock greater income and success.

But here’s the reality no one tells you: there’s a ceiling to how much you can achieve just by working hard.

For me, that ceiling hit somewhere around $100,000 to $150,000 a month. 

Sounds nice, right? 

Except I was burning myself out to stay there. Even on vacation, I’d be glued to my laptop, answering emails, managing campaigns, and stressing about keeping the business afloat. 

My wife wasn’t thrilled—let’s just say that led to some interesting arguments.

Eventually, I realized that working harder wasn’t going to scale my income any further. In fact, it had become a bottleneck.

If I wanted to break through that barrier, I had to shift from working hard to working smart.

Working smart is all about leverage—getting bigger results from fewer actions. Instead of promoting offers that only pay you once, focus on those with recurring commissions. 

Or, aim for high-ticket products where you earn $500 or $1,000 per sale instead of just $50.

The effort is the same—building a landing page, driving traffic, and crafting a good sales pitch. But wouldn’t you rather get paid more for it?

For example, in December 2018, I launched a product on New Year’s Eve. Despite the timing, I made $100,000 in 72 hours. 

The secret? I didn’t just sell a $97 monthly offer—I included upsells at $697 and $997.

That’s leveraging. You don’t need 1,000 sales at $97 to hit six figures if you’re smart about your funnel. 

Fewer sales, bigger profits.

So, if you’re stuck grinding without seeing bigger results, shift your focus. 

Use smarter strategies that multiply your income and watch how one well-placed action can make all the difference.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

My Thoughts On Joe Polish's “Give to Get” Principle

Imagine you’re a struggling carpet cleaner, barely making ends meet. You’re hustling everyday just to get by when you decide to take a gamble. 

You write a book, but instead of selling it, you give it away—for free.

Crazy, right? 

Well, that’s exactly what Joe Polish did in the ‘90s, and it was the move that transformed him from a nobody into a marketing powerhouse.

Joe realized that selling his book to other carpet cleaners wasn’t going to get him far. 

So, he flipped the script. 

He made his book free and focused on what came after people read it. The real money wasn’t in the book—it was in the high-ticket coaching and programs that followed.

This simple “free offer” strategy turned into a goldmine. 

As soon as people got results from his book, they were hungry for more. Joe didn’t just sell more products—he created lifelong customers who trusted him because he’d already delivered value upfront.

Today, this tactic is everywhere, from “free + shipping” offers to lead magnets. But it all goes back to this one core principle: giving value first builds a bridge to bigger sales later.

The takeaway? When you lead with something irresistible that genuinely helps people, you don’t just make sales—you build relationships. 

And in the long run, that’s where the real profit lies.

So next time you’re crafting an offer, ask yourself: How can you create so much upfront value that your customers can’t wait to buy from you again?

MINDSET MAKEOVER

They'll Buy Again and Again and Again…

If you’ve ever worried about competition, I’m here to tell you: you’re sweating over the wrong thing.

Seriously—so many entrepreneurs get stuck in a scarcity mindset. They freak out over competitors “stealing” their customers or worry that if they share too much, they’ll lose their edge. But that’s all based on a flawed understanding of how buyers actually behave.

The truth is, a buyer is a buyer is a buyer.

Here’s what that means: In a passionate niche where people love to buy, competition is practically irrelevant. 

Your customers aren’t loyal to one brand or product; they’re loyal to the thrill of buying itself. Once you understand this, you’ll realize that your real “competition” isn’t other sellers—it’s your own ability to keep coming up with fresh offers.

Let me give you an example. I’m obsessed with coffee. I have enough coffee machines to open a café, but I still find myself browsing for the next one. 

Do I need another espresso maker? Absolutely not. 

But that’s not the point—I’m drawn to the experience of buying, exploring, and owning the latest gadget. It’s the same in the make-money-online niche. 

People here are addicted to the idea of freedom and financial independence. 

They’ll buy from one guru, then immediately turn around and purchase from another—because they’re chasing that next dopamine hit.

Once you realize this, you stop worrying about what others are doing. I see it at my own events. 

At a recent workshop, one attendee—who paid $2,500 and flew in from halfway across the world—started browsing a competitor’s product during my presentation! 

And guess what? He ended up buying it right there on the spot.

If you’re operating from a scarcity mindset, this might feel like a punch to the gut. 

But if you understand that buyers will always buy the next thing, it’s liberating. 

You stop fearing that someone else’s success will undercut yours. Instead, you focus on what you control: creating and promoting irresistible offers.

So here’s the mindset shift: stop worrying about competition, and start thinking about abundance. 

Your customers are primed to buy again and again. All you need to do is keep presenting them with fresh opportunities to say “yes.” 

The more you can embrace this mindset, the faster you’ll grow your business without getting bogged down in comparison or competition anxiety.

The world is full of buyers. Your job is to keep showing up with something they can’t resist.

FOR YOUR LISTENING PLEASURE

If Everyone Is Thinking The Same Way, No One Is Thinking With Mike Martin

If you're thinking about getting into entrepreneurship but don't know how or where to start then you’re at the right place! In this episode, Mike Martin is going to spill all the beans for you. 

You will get an insight into how he began his entrepreneurial journey, how you can develop a business mindset, and keep yourself motivated to thrive in the market.

CURATED READS

Words That Work

If you’ve ever struggled with writing compelling copy, this book is your new best friend.

Make Every Word Count by Gary Provost is a masterclass in saying more with less.

Provost’s genius lies in his ability to break down the art of writing into simple, actionable steps. 

Whether you’re writing sales copy, emails, or even just social media posts, this book shows you how to grab attention, keep it, and drive people to take action—all without wasting a single word.

It’s a must-read for anyone serious about improving their communication and making their copy more impactful. Plus, Provost’s writing style is so engaging that you’ll find yourself devouring this book in no time.

Pro tip: Keep this book close. Your word count will thank you.

RIDDLE ME THIS

Can You Crack The Code?

I start with “E” and end with “E,”

But I contain only one letter inside of me.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!