Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• My Chaotic Love Affair with Scarcity

• The Authority Shortcut

• Your First 100 Subscribers With Matt McWilliams

• TikTok Ads That Get Results—Fast

FROM MY WORLD

My Chaotic Love Affair with Scarcity

There are times when you just can’t get off your butt and sign those damn papers. Or why do you suddenly get things done at the last possible moment?

Let me take you on a journey through my chaotic love affair with scarcity. The very same principle that turned Freud into a sales genius (without him even knowing it).

So here’s the story. I’m sitting in a coffee shop, trying to escape the monotony of my home office, when I start thinking about what makes people actually take action. Whether it’s signing up for a $49 course or investing thousands in a business opportunity, it always boils down to one thing: deadlines.

It’s not glamorous, but deadlines work. They turn procrastinators into action-takers faster than you can say “FOMO.” 

And you know why? Because humans hate to lose out. If you don’t make them feel like they’re going to miss something important, they’ll drag their feet.

Case in point: I was supposed to hire a lawyer for a life-changing project. The lady quoted me the perfect price, and all I had to do was sign. 

But guess what? No deadline. So I sat on those papers for 60 freakin’ days. Yup, two months of pointless procrastination.

It wasn’t until I mentally set a deadline—imagining the hell my life could become if I didn’t make a move—that I finally filled out the 12-page contract and got the deal done. 

And that’s the kicker—scarcity forces us to act. Whether it’s a deadline or a ticking countdown timer, we need that nudge.

But here’s where it gets really wild: this isn’t just a sales tactic. 

Freud himself used scarcity in his psychoanalysis treatments. When he set a fixed timeline for his patients, they miraculously recovered faster. 

Coincidence? Hell no. It's the scarcity effect—our brain scrambling to solve a problem before time runs out.

And this is where you come in. 

Want your prospects to buy? Want them to stop using lame excuses like “I’ll think about it” or “I have to talk to my wife”? Stomp on their greed glands—give them a reason to act NOW. 

Whether it’s a disappearing bonus or a hard deadline, make them feel the pressure.

No pressure, no action. Period.

So the next time you’re wondering why people won’t jump at your offer, ask yourself this: what’s their deadline? How are you tapping into their fear of missing out? When you learn to play off this fear, you’ll not only close more deals—you’ll change the game.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

The Authority Shortcut

Most people in business are out there begging for sales—chasing prospects, hounding leads, and hoping someone will notice them. 

But what if you flipped that? What if people started chasing you?

Authority is a game-changer. And the best part? You don’t need a fancy degree, 20 years of experience, or even an impressive resume to make it happen. You just need the right mindset—and a few key strategies to back it up.

Here’s how you do it:

1. Vision First, Skills Second
   
   Most people get this backwards. They focus on learning all the “right skills” without first figuring out who they want to become. But if you want to attract people like a magnet, you need to see yourself as the authority first. Ask yourself: “How do I want to be known? When I walk into a room, how do I want people to describe me?”
   
   If you can’t see yourself as an authority, no one else will.

2. Immerse Yourself in Your Field
   
   You want to be seen as an expert? Then act like one. Read the books, take the courses, watch the videos, and attend the events. Dive so deep into your niche that you’re practically living it. When you immerse yourself, you stop feeling like an imposter and start thinking like an authority.

3. Create Content, Solve Problems
   
   The fastest way to build authority? Create content that solves problems for your audience. It doesn’t matter if it’s blog posts, YouTube videos, or podcast episodes—just create. When people see you offering solutions, they’ll start to see you as the go-to person.
   
   And here’s the kicker: when you have content to share, you don’t need to chase people down. You point them to your content, and boom—instant credibility.

4. Follow the ILT Formula: Invest, Learn, Teach
   
   Here’s the trick to never running out of content ideas: ILT—Invest, Learn, Teach. Invest in yourself, learn something new, and then teach it to your audience. You don’t need to be the world’s biggest expert. You just need to be one step ahead of the person you’re helping.

5. Serve, Don’t Sell
   
   Focus on serving your audience, not just selling to them. When you solve their problems, they’ll be more than happy to open their wallets. The real magic happens when you stop worrying about pitching and start thinking about how to make your audience’s life better.
   That’s how you turn leads into raving fans—and how you go from nobody to authority.

It’s time to stop chasing and start attracting. Paint a vision of who you want to become, immerse yourself in your field, and create valuable content. When you do that, people won’t just want to work with you—they’ll be knocking down your door.

FOR YOUR LISTENING PLEASURE

Your First 100 Subscribers With Matt McWilliams

You can fake enthusiasm. But you can't fake passion. Matt McWilliams is the epitome of someone who is passionate about his business. Matt's in business of helping people make their first dollar online. One of the primary goals he sets for his students is getting their first 100 subscribers on their email list. 

In this episode you'll discover the incredible discovery Matt stumbled into that predicts who's going to "make it" online and who stays forever stuck.

CURATED READS

TikTok Ads That Get Results—Fast

If you think TikTok is just for teenagers doing dance challenges, think again.

Perry Marshall’s latest book, The Definitive Guide to TikTok Advertising, shows you why this platform is the wild west of online advertising—and how you can cash in.

Marshall, a master of paid traffic and digital marketing, breaks down exactly how to harness TikTok’s unique algorithms to build massive audiences and convert them into buyers. Whether you’re new to TikTok or a seasoned marketer, this book delivers actionable strategies that can supercharge your lead generation and explode your sales—fast.

In a world where attention is everything, this guide will help you stop the scroll and get your message in front of the right people. If you want to dominate in 2024, this book is a must-read.

RIDDLE ME THIS

Can You Crack The Code?

I fit in your pocket, 

but I can reach millions.

I’m always by your side, 

but I work best when I’m optimized. 

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!