Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• How To Allow Yourself To Celebrate The Small Wins

• The “You’re Just One Funnel Away” Theory by Brunson

• Breaking Free from the Value Ladder Trap

• Ex NFL Player Turned a Real Estate Superstar with Dean Rogers

• Writing to Win

FROM MY WORLD

How To Allow Yourself To Celebrate The Small Wins

When’s the last time you gave yourself credit for the small wins?

I’m not talking about landing a new client, smashing your revenue goals, or finally launching that campaign you’ve been planning for months. 

Those are great, sure, but they’re not what truly moves the needle in life.

I’m talking about giving yourself a pat on the back for the everyday stuff – like sticking to a habit, trying something new, or simply showing up even when you didn’t feel like it.

Funny thing is, most of us were never taught to value these little wins.

Growing up, I was only told I did a good job when I brought home high marks or won something (which, by the way, I rarely did). 

My parents expected me to excel – so when I did, it was just “normal.” 

Encouragement? Not so much.

That’s exactly why I started a success diary – but not for myself. It’s for my kids.

Here’s the big difference: Success isn’t about winning. It’s about effort.

I began teaching my daughter this when she was just a few years old. Every night before bed, we’d sit down and list her successes for the day. We’re not talking about grand achievements here – it could be as simple as finishing her homework, eating her broccoli, or even trying something new like memorizing a poem.

What’s wild is how powerful this habit became. 

Over the past few years, my daughter racked up over 10,000 successes. And guess what she got when she hit that milestone? An iPhone. Not bad, right?

Now, I’m starting the same habit with my son, who’s four.  We’re at 26 successes so far. He’s already hooked and wants more, even on days when we didn’t do much. It’s turned into a little competition for him, and I couldn’t be prouder.

Why am I doing this? 

Because success isn’t just about winning. It’s about recognizing effort, initiative, and problem-solving. It’s about making sure my kids grow up confident, knowing that every step forward – no matter how small – counts.

And this practice isn’t just for kids.

Imagine if you tracked your own small wins every day. What if you took a moment to acknowledge the times you showed up, put in the effort, and kept going even when you didn’t have to? 

You’d start to see yourself differently. You’d build momentum, confidence, and most importantly, a success mindset.

So here’s my challenge to you: Start your own success diary today. Keep it simple. Write down three things you did right each day – no matter how minor they seem. 

You might be surprised how quickly your confidence builds, and how it starts spilling over into bigger victories.

You don’t have to wait for a big win to feel successful. Success is already in the little things – you just need to notice them.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

The “You’re Just One Funnel Away” Theory by Brunson

Russell Brunson has built an entire empire by sticking to one core belief: you’re just one funnel away from transforming your business. 

It’s a simple idea, but one that carries a powerful message for anyone struggling to gain momentum.

Here’s the thing—most entrepreneurs are scattered. 

They’re chasing every new tactic, hopping between different strategies, and constantly starting fresh without ever seeing anything through. This scatterbrained approach is the reason so many never break through to the next level.

Brunson’s philosophy is the complete opposite. 

Instead of spreading yourself thin, he teaches you to zero in on one funnel and perfect it. 

He’s talking about going all-in, focusing relentlessly on testing, tweaking, and optimizing until you’ve dialed in a winning formula. 

It’s about mastering the fundamentals, not complicating your process with unnecessary bells and whistles.

This mindset is a game-changer. 

Why? 

Because it forces you to go deep instead of wide. It teaches persistence, patience, and the value of getting just one thing right instead of juggling multiple half-baked ideas.

The truth is, most businesses don’t fail because they lack ideas—they fail because they lack focus. 

By dedicating yourself to one funnel and committing to making it work, you’ll be miles ahead of those who are constantly distracted by the latest trends.

So the next time you feel tempted to jump ship and chase a new strategy, ask yourself this: Have I fully maximized the potential of the funnel I’m already working on? If not, you’re likely leaving a ton of money on the table.

Remember, the difference between struggling and succeeding could be as simple as focusing on one great idea until it’s unstoppable.

MINDSET MAKEOVER

Breaking Free from the Value Ladder Trap

Let’s talk about a mindset block that’s holding way too many entrepreneurs back: the obsession with value ladders.

You know what I’m talking about. 

It’s the belief that you’ve got to start small—maybe with a freebie or a low-cost product—then gradually work your way up to offering something bigger, better, and more expensive. 

In theory, it makes sense. It’s like easing into a cold pool, one step at a time.

But here’s the problem: this mindset is rooted in fear.

Most people cling to the value ladder approach because they’re afraid of rejection. 

They think if they go for the high-ticket sale right out of the gate, they’ll scare prospects away. But what if I told you that selling something for $5,000 isn’t any harder than selling something for $50?

Seriously, it takes the same effort.

Whether you’re selling a low-cost eBook or a premium coaching program, you still need to build trust, show value, and solve a problem. The only difference is the price tag—and the mindset you bring to the table.

Here’s a truth bomb for you : The size of your offer isn’t the problem—your belief in the offer is. If you’re confident that your solution is exactly what your prospect needs, why play small?

Instead of thinking in terms of ladders, think in terms of alignment. Ask yourself: Am I targeting the right audience? Is my offer solving their biggest pain point? 

If the answer is yes, then go all in, even if it’s a high-ticket offer. People will invest if they believe it’s the right solution.

The idea that you have to start with a cheap product is just an excuse—one that’s keeping you from tapping into your full potential.

It’s time to break free from the ladder mindset and start thinking strategically. 

Focus on who you’re serving and how you’re positioning your offer, and don’t be afraid to pitch high-value solutions from day one.

Remember: the only real limitation is the one you set in your mind. So, stop tiptoeing and start diving in. 

The sooner you break free from the value ladder trap, the sooner you’ll start seeing the kind of results you’ve been chasing.

FOR YOUR LISTENING PLEASURE

Ex NFL Player Turned a Real Estate Superstar with Dean Rogers

Are you curious about how a former NFL player turned the tables and found extraordinary success in the real estate investing world? With so many professional athletes facing financial challenges after their careers, Dean’s story is a refreshing departure from the norm. He not only managed to avoid the pitfalls but soared to new heights by flipping and wholesaling over 500 houses and amassing an eight-figure rental portfolio. 

If you want to hear the secrets of Dean’s spectacular transformation and gain insights into real estate investing, this episode is an absolute must-listen! 

Get ready to be inspired and empowered as we explore the game-changing moves of an NFL star in the world of property investment. 

CURATED READS

Writing to Win

Clear communication is key, whether it's emails, sales pages, or content. "On Writing Well" by William Zinsser is your guide to writing clearly, concisely, and confidently. It's practical advice for anyone, not just writers, who want to improve their communication. Learn to structure your message, eliminate jargon, and capture attention in today's world.

If you want to grab attention and keep it, Zinsser’s lessons will show you how to do just that.

RIDDLE ME THIS

Can You Crack The Code?

I can take you anywhere, From faraway lands to inner space. 

I'm full of adventure, And I can change your pace.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!