Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Permission Granted (But Only If You Give It to Yourself)

• Craft an Offer They Can’t Say No To

• How To Build a Responsive Tribe With Tammy Montgomery

• Speak. Listen. Influence.er

FROM MY WORLD

Permission Granted (But Only If You Give It to Yourself)

We’ve all been there. 

You’ve got big dreams, high hopes, and maybe even a step-by-step blueprint in hand. But something still holds you back, right? Maybe it’s a quiet voice in the back of your head whispering that you’re not ready. Maybe it’s that gnawing fear of failure—or worse, the fear of success.

That voice, my friends, is the gatekeeper of permission.

It’s crazy to think about, but most people are trapped by the idea that someone else needs to give them permission to chase success. I know, because I was one of those people.

Let me take you back to a small, sleepy town near the Dead Sea. 

Picture this: a military academy, rigid routines, and an environment where creative thinking wasn’t exactly encouraged. My childhood wasn’t some Silicon Valley, think-big fairytale. 

Nope. It was all about following orders, keeping your head down, and avoiding chaos at all costs. 

In fact, I went to absurd lengths to stay out of trouble—like commuting an hour each way just to avoid the “dangerous” local high school. I was fear-driven to my core.

But here’s what changed: I got scared of the alternative.

One day, the thought of living a mediocre, paycheck-to-paycheck life became more terrifying than any potential failure. That fear of a wasted life drove me to take action. 

Sure, I fumbled around in online marketing, clueless and mentor-less, for three and a half long years. But I kept at it. And then... one day, I finally stumbled into something that worked. Funny how things start to click when you refuse to give up, right?

The Power of Permission

This brings me to the million-dollar question: How do you go from fear-driven stagnation to action-oriented success?

It’s all about giving yourself permission. Not waiting for it. Not hoping someone else will hand it to you. Giving it to yourself.

I learned this lesson the hard way. For years, I felt like I needed external validation. Like the time I paid $3,000 a month to a coach from the Warrior Forum. (Yup, I basically gave the guy a year’s worth of day-job income!) 

But guess what? That painful financial commitment forced me to stop second-guessing myself and start doing the damn work. All of a sudden, I was writing better copy, launching webinars, and charging real money for my coaching.

When I paid for high-ticket coaching, I wasn’t just investing in knowledge—I was investing in my own self-belief. It’s like I handed myself a permission slip to be successful. And you know what? It worked.

It’s your turn to step up.

So, here’s the truth no one wants to admit: You don’t need another course, a magic bullet, or someone else’s seal of approval. You need to believe that you’re worthy of the next level. 

It’s not about finding the right system or technique. It’s about facing that limiting belief head-on and deciding that you’re ready.

Think back to someone who changed your life, someone who made you see that you were capable of more. 

Remember how their influence shifted your reality? Use that feeling. Give yourself permission to be a better version of yourself, just like you did back then.

Look, it’s not about chanting affirmations and waiting for the universe to deliver. It’s about taking bold, messy action. The kind that makes your heart race a little. Because at the end of the day, the person who needs to give you the green light is staring back at you in the mirror.

So, consider this your wake-up call. Stop waiting. Step up. Permission granted.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

Craft an Offer They Can’t Say No To

When it comes to marketing, most people are obsessed with tactics, tools, and funnels. But let me tell you a secret: it’s the mindset behind these tactics that really makes the difference. 

And today, I’m going to show you how to think about bonuses in a way that could make your offers impossible to resist.

Bonuses. They sound like simple add-ons, right? Something you throw in at the last second to sweeten the deal? Wrong. 

Bonuses can be the tipping point that drives conversions through the roof—or they can fall flat and leave your subscribers scrolling past your offer. It all comes down to how you think about creating them.

Here’s how I shifted my mindset around bonuses, and how you can too.

Step 1: It’s Not About You; It’s About Your Buyer

Most marketers approach bonuses by asking, “What can I give away easily?” But that’s backward.

Instead, you should start by thinking, Who’s buying this offer? If you know your audience like the back of your hand, you can tailor a bonus that feels custom-made just for them.

For example, if I’m promoting a course on AdSense but my audience is full of list-building enthusiasts, I don’t stick to what’s conventional. I add a list-building bonus, because I know that’s what they care about the most. It's about solving their pain points, not showcasing what I can give them.

Step 2: Don’t Be Afraid to Challenge Conventional Wisdom

Sometimes, you’ll run into products where a key strategy just doesn’t sit right with you. I had one like that—a course that focused on posting for traffic on Facebook. 

Now, I’m not a fan of relying on Facebook posting strategies. They feel like shooting arrows in the dark.

But instead of blindly going along with it, I flipped the script. I offered a bonus that provided what I knew worked better: actual email traffic from my list. Boom. Sales exploded. 

Why? Because I dared to challenge a method I didn’t believe in and offered a real solution that I knew would get results.

Think about this in your own business: where can you add value in a way that plays to your strengths and actually benefits your audience more?

Step 3: No Resources? No Problem.

I know what you’re thinking: “Igor, I don’t have an email list to leverage or traffic to offer. How does this apply to me?” Relax. When I started, I didn’t have any fancy assets either. But I knew how to get creative with what I had.

One of the easiest and most impactful bonuses you can create is an information product. Even if you’re brand new, you can record interviews with experts. Reach out to the product creator or other big names in the industry. People love to talk about themselves. These interviews become exclusive content that no one else has—an irresistible bonus.

And trust me, the uniqueness of this strategy is exactly what sets you apart in a crowded market.

Your New Bonus-Crafting Mindset

See, creating a killer bonus isn’t just about the product itself. It’s about understanding your buyer’s deepest desires and fears and figuring out how to help them achieve their goals faster and more easily.

Next time you’re setting up a campaign, ask yourself: Am I truly adding value? Or am I just adding fluff? 

Get into the mindset of serving your audience in the most impactful way possible. Not only will your sales thank you, but so will your long-term brand reputation.

Because when you get your buyer, you’re not just selling—you’re solving. And that’s what makes you unforgettable.

FOR YOUR LISTENING PLEASURE

How To Build a Responsive Tribe With Tammy Montgomery

Tammy Montgomery is the Fearless Momma. She built a thriving tribe of followers who hangs on her every word. $250 at a time she built a small online empire from her home in Buffalo, New York. I interviewed Tammy to find out the secrets behind her success. Listen in. 

CURATED READS

Speak. Listen. Influence.

If you want to make your message land every time—whether in marketing, team management, or with clients—you need to read “How to Talk So Kids Will Listen & Listen So Kids Will Talk” by Adele Faber and Elaine Mazlish. Yes, it’s a parenting book, but don’t let that fool you.

This book is a goldmine of communication tactics that work with anyone. It teaches you how to break down defenses, earn trust, and inspire action. Here’s why it’s a must-read:

• Active Listening Hacks: Make people feel heard and instantly more receptive.

• Feedback That Works: Frame your words to motivate, not alienate.

• Empathy Mastery: Connect deeply with your audience, clients, or team.

Apply these strategies to your marketing or business interactions and watch your influence skyrocket. It’s not just for parents—it’s for anyone who wants to be a communication ninja.

RIDDLE ME THIS

Can You Crack The Code?

I’m crafted with precision to influence and teach,

I hold facts, insights, and wisdom within reach.

I’m often a lead magnet or a marketer’s tool,

To captivate prospects and make them drool.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!