Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• The Pole Dancer Sequence

• Gary Halbert's Starving Crowd Strategy

• The Dirty Secrets of Our Industry

• I Interrogated An FBI Hostage Negotiator For His Best Secrets With Derek Gaunt

• Persuasion Made Simple

FROM MY WORLD

The Pole Dancer Sequence

Let me take you to a scene that most of you have probably witnessed before. 

You’re at a nightclub, and the crowd is buzzing with energy. The music is loud, the lights are dim, and everyone’s attention is drawn to the stage. 

The pole dancer steps out, and she knows exactly what she’s doing. She’s in no rush. With every move, she builds tension, keeping the crowd hooked. 

She doesn’t give everything away at once. Instead, she teases, she entices, she keeps them wanting more until they’re practically begging for it.

This isn’t just a dance; it’s a masterclass in control and engagement. And believe it or not, this same principle can be used to revive your dead email list.

I call it The Pole Dancer Sequence.

Here’s how you can use it to bring your list back to life:

Infotainment, No Pitch: For ten days, you send out emails packed with value and entertainment. Think of it like the pole dancer’s routine—every email should captivate and engage, but don’t give it all away. No selling, just pure content that taps into their emotions, desires, and pain points.

Build Anticipation: Just like the dancer keeps the audience on the edge of their seats, your emails should create a sense of anticipation. Let them know something big is coming, but don’t reveal it just yet. Each day, the tension builds.

The Big Reveal: After ten days of teasing, you finally drop the offer. By this point, your list should be warmed up and eager to see what you’ve been hinting at. The result? You’ve got a much better chance of re-engaging those old, cold subscribers.

But let me be clear: this isn’t a magic bullet. Most of your list probably won’t respond. The majority might remain as dead as before. That’s why I often recommend just starting fresh with a new list. 

But if you’ve got the skill and determination, The Pole Dancer Sequence might just bring a few back to life.

So, what’s the moral of the story? Email your list consistently, and don’t let it go cold in the first place. 

A well-maintained list is far more valuable than any resurrection trick.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

Gary Halbert's Starving Crowd Strategy

Gary Halbert, a name synonymous with copywriting greatness, was known for many things—his razor-sharp wit, his direct mail campaigns that generated millions, and his ability to craft words that sold like wildfire. 

But perhaps the most enduring lesson Halbert left behind is the concept of the “starving crowd.”

So, what exactly did Halbert mean by a “starving crowd”?

It’s simple: No matter how good your product or service is, it won’t sell unless you have a hungry audience—a market that’s desperate for a solution to their problem. 

Halbert famously illustrated this point by asking his students what advantage they would want if they were running a hot dog stand. While most people said things like “the best location” or “the finest ingredients,” Halbert’s answer was different: Give me a starving crowd.

When you have a starving crowd, you don’t need to be the best marketer or have the fanciest ad copy. You just need to offer what they’re already desperate for. They’ll line up to buy from you because you’re providing exactly what they need, right when they need it.

This principle is a goldmine for anyone in the online marketing world. 

Before you even start thinking about how to sell, make sure there’s a genuine demand for what you’re offering. If your audience is starving for a solution, your product practically sells itself. 

When your market is hungry, you don’t need to use aggressive sales tactics. Your audience is already convinced—they just need to know you’re the one who can deliver.

A starving crowd that you feed will keep coming back for more. They’re not just customers—they’re fans, advocates, and repeat buyers who trust you to solve their problems.

Find your starving crowd before you even start crafting your offer. 

Understand their pain points, desires, and what keeps them up at night. When you provide a solution to a desperate need, you’re no longer selling—you’re simply giving them what they’ve been searching for all along.

Gary Halbert’s legacy in the world of copywriting and marketing is built on this simple yet profound truth: The hungrier the crowd, the easier the sale.

MINDSET MAKEOVER

The Dirty Secrets of Our Industry 

Let’s talk about something that rarely gets discussed but should be at the forefront of every entrepreneur's mind: ethics. 

In our industry, the lines between what's right and what's profitable can get pretty blurry. And while it might seem like everyone is playing by the same rules, the reality is a lot messier.

I once paid $15,000 to work with a guru who seemed to have it all—a thriving business, plenty of free time, and a perfect family life. 

He advised me to sell my traffic business and focus solely on coaching, even though it meant I'd be teaching something I wasn’t actively doing myself. 

His justification? “Everyone’s doing it. Don’t worry about it.”

But here’s the thing: when you compromise your ethics, you might make some quick cash, but you lose something far more valuable—your integrity. 

And in the long run, that catches up with you.

So, how do you make sure you're not just talking the talk but also walking the walk?

1. Trust Your Gut: Often, you can feel it in your bones when something isn’t right. If a deal or partnership feels off, it probably is. Listen to that instinct.

2. Do Your Research: Before jumping into bed with any "guru," dig deep. Look for both positive and negative feedback. If all you find is glowing praise, something’s off. Real, authentic people will have a mix of both.

3. Stay Aligned: Just because a strategy works for someone else doesn’t mean it will work for you. Make sure whatever you’re doing aligns with who you are and what you stand for. Chasing someone else’s version of success will only leave you feeling hollow.

In a world where it’s easy to cut corners and fake it, the real challenge is staying true to your values. 

It might not always be the fastest path to success, but it’s the one that will let you sleep at night—and, ultimately, that’s what counts.

FOR YOUR LISTENING PLEASURE

I Interrogated An FBI Hostage Negotiator For His Best Secrets With Derek Gaunt

Do you struggle to find the right words when it comes to writing? Do you want to improve your writing style and make a lasting impression with your words? Look no further! Join Igor as her explores the writing style of Derek, a skilled and seasoned law enforcement officer, known for his exceptional communication skills. 

Get ready to discover the secrets behind using hostage negotiation tactics to influence people in business and life. Learn how you can elevate your own writing game to new heights. 

So, grab your pen and paper, and tune in!

CURATED READS

Persuasion Made Simple

Looking to master the art of persuasion? “Influence: The Psychology of Persuasion” by Robert B. Cialdini is your essential guide.

Cialdini reveals the six key principles behind why people say "yes". These aren’t just theories. Cialdini backs them up with real-world examples and scientific research, making this book both practical and powerful. By understanding and applying these principles, you’ll be able to influence your audience in ways you never thought possible.

Don't miss out on this game-changing book. It's your key to unlocking the power of persuasion and achieving business success.

RIDDLE ME THIS

Can You Crack The Code?

I fall from the sky, but I am not rain. 

I am born in the mountains, but I am not a rock. 

I can be calm or wild, but I am always powerful. 

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!