Russell Brunson's Masterstroke

Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • No Bad Days For Email

  • Russell Brunson's Masterstroke

  • Jump Before You're Ready

  • 3-Step System To Building Multiple Streams Of Income With e-Farming

  • Transform Courses into Unforgettable Experiences with Marisa Murgatroyd

  • "Start with No"

FROM MY WORLD

No Bad Days for Email

Recently, I had a chat with one of my joint venture partners. We were planning a promotion for one of my offers, and he suggested we wait until after Canada Day and the 4th of July. 

His reasoning? People would be too busy celebrating to check their emails or make purchases.

Wrong move.

Here's the thing: People are ALWAYS checking their emails. 

Some marketers are scared to send emails during holidays, thinking their messages will get lost. But the truth is, holidays are the best times to connect with your audience. 

Here's why:

  1. During holidays, people are in a good mood and often have more free time. This means they're more likely to check their emails and look for deals.

  2. Sending holiday-themed emails shows you're in tune with what's happening. It makes your brand feel current and relevant.

  3. Holidays bring out emotions and memories. Tap into that, and you create a stronger bond with your audience.

  4. People are often ready to spend during holidays, whether it's for gifts, deals, or just to treat themselves. A well-timed email can drive sales.

The point is, there’s no such thing as a bad day to send emails—just good days and even better days. And the best email marketers are the ones who aren’t afraid to seize every opportunity to connect with their audience. 

LESSONS FROM LEGENDS

Russell Brunson's Masterstroke

If you haven't heard of Russell Brunson, it's time to take notice. This guy turned the online marketing world on its head with one brilliant idea: ClickFunnels.

Russell Brunson wasn’t just another entrepreneur trying to make it big online. He saw a problem that many of us didn’t even realize existed. 

Businesses were struggling to create effective sales funnels. They were piecing together different tools, wasting time, and losing money. 

Russell's genius was in seeing a way to streamline this process and make it accessible to everyone.

Enter ClickFunnels. 

With ClickFunnels, Brunson provided a one-stop solution for building sales funnels. No more juggling multiple platforms or hiring expensive developers. ClickFunnels made it possible for anyone—from the tech-savvy to the complete novice—to create high-converting sales funnels with ease.

What makes ClickFunnels so revolutionary? It’s not just about the technology. It’s about understanding the psychology of sales

Brunson designed ClickFunnels to guide users through the sales process, ensuring they take the necessary steps to convert. It’s like having a top-notch sales team working for you 24/7.

And he didn’t stop there. He built a community. ClickFunnels is more than a tool; it's a movement

Russell brought together marketers, entrepreneurs, and business owners, creating a space where they could share ideas, strategies, and success stories. 

This community aspect has been a key part of ClickFunnels’ success, fostering a sense of camaraderie and mutual support among users.

But why is ClickFunnels considered such a genius idea? Because it addressed a universal pain point with a simple, effective solution. It gave power back to the users, enabling them to take control of their sales process without needing a background in tech or marketing. 

Russell Brunson’s vision and execution with ClickFunnels have had a profound impact on the world of online marketing. 

He didn’t just create a product; he created a new way of thinking about sales and marketing.

So next time you hear about an overnight success story, remember the hard work and ingenuity that often lies behind it. 

WHAT'S BUZZING

3-Step System To Building Multiple Streams Of Income With e-Farming

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business. According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush.

e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

MINDSET MAKEOVER

Jump Before You’re Ready

I used to be a learning junkie. When I first got into this business, I spent endless hours consuming information. I read books, watched videos, attended seminars, and studied every new technique I came across. I loved it. New ideas excited me, and I was always eager to see how others were making things work.

But here's the problem. You can spend years becoming knowledgeable, and still not know how to do the damn thing. You get stuck in the habit of studying instead of doing. And that's where most people go wrong, especially in the online world. Many businesses, like ours, are learned by doing, not by studying.

Imagine trying to learn parenting from books. You might feel like an expert after reading a dozen of them, but until you have kids, you really don't know what you're in for. Books can't prepare you for when things get real. It's the same with business. Theory won't cut it when you're out in the trenches. You're not getting paid to study. You're getting paid to do.

So, here's the truth. You have to jump into the doing phase as soon as possible. Accept that you won't know everything right away. Accept that you'll make mistakes. Hell, I still make mistakes. This business isn't about not making mistakes.

People often think online marketing is like becoming a doctor or an architect, where mistakes can be catastrophic, so they study forever before doing anything. But that's not how it works here. The cost of a mistake in a marketing campaign is trivial compared to a surgeon messing up a procedure. You're not going to blow anything up by trying and failing.

In fact, you'll soon realize that mistakes are part of making money. There's no direct link between mistakes and income. You can make a lot of mistakes and still make a lot of money. You can make few mistakes and make little money. It varies. But those who make the most money are usually the ones making the most mistakes because they're out there doing, learning, and adjusting quickly.

The ones who don't make mistakes? They're usually not making money because they're not even trying. This business is cart before horse. You learn by doing, not by reading. So, stop studying and start doing. Make those mistakes, learn from them, and watch your success grow.

FOR YOUR LISTENING PLEASURE

Transform Courses into Unforgettable Experiences with Marisa Murgatroyd

Have you ever wondered what it takes to not only create an online course that sells but also ensures that your students actually complete it and succeed? 

Join the conversation with Marisa Murgatroyd, a successful entrepreneur who defied the odds to build a thriving multimillion-dollar business. 

Plus, get to know about the 'dopamine button' PDF guide that reveals brain hacks to supercharge course engagement and sales.

CURATED READS

"Start with No"

Jim Camp's "Start with No" isn't your typical negotiation advice. It's a radical shift that might just make you the most powerful person at the table.

Stop settling for less. Get "Start with No" and rewrite your negotiation reality.  Your future self will thank you.

RIDDLE ME THIS

Can You Crack The Code?

I am a blank canvas, yet I am filled with stories. 

I am a fleeting moment, yet I leave lasting memories.

I am a precious gift, yet I am often wasted.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!

Last week's riddle was: I show when emails annoy, and make recipients destroy. Marketers watch me with fear,  I mean their messages won't appear. I am… the Spam Folder

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

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