Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Summits, Challenges, and Docs—Oh My!

• Your PhD in Mistakes Starts Here

• Agora Marketing With Bob Bly

• The Shepherd’s Secret to Success

FROM MY WORLD

Summits, Challenges, and Docs—Oh My!

Did someone ever tell you, "You should totally mail this campaign! It's gonna make you RICH!"?

Yeah, me too.

But let me tell you something—I’ve mailed campaigns for other people, and the results? Let’s just say they weren’t exactly “rags to riches.” 

More like rags to... a slightly better rug.

Take summits, for example. You know the type—50+ experts sharing their secrets over five days. Sounds epic, right? But financially? Total buzzkill.

The best I ever pulled in from a summit? A whopping $200. 

Yep, $200 for five days of emailing, engaging, and hyping like a madman. I could’ve made more flipping burgers. So why do I bother? Simple: I’m usually a featured speaker.

But even then, you won’t see me wasting my best buyers on it. Why send premium customers into someone else’s funnel when there’s no meaningful payoff for me—or for them?

Then there are challenges. A bit better. At least here, I know my audience gets something valuable out of it—like an AI challenge that teaches them new tools or strategies. Sure, I don’t make bank, but it’s worth it when the content genuinely helps my people level up.

And finally... documentaries.

Oh, man. Mailing for a documentary was a wild ride. I was featured in one and had to mail as part of the deal. Social proof? ✅ Featured next to big names? ✅ Something to impress my mom with? Big ✅.

But earnings? Eh, let’s just say I didn’t break the internet. 

I drove thousands of clicks and over 1,000 leads. And sure, I made $2,000 in commissions, but for the sheer traffic I sent their way, it felt like getting tipped $5 after hosting a five-course dinner.

The truth is, campaigns like summits, challenges, and documentaries aren’t always about money. Sometimes it’s about building credibility, expanding your reach, and playing the long game. 

Would I do them again? Depends. But if you’re thinking of mailing for a quick payday, think twice.

Your time—and your list—are worth more than pennies on the dollar.

MY GIFT FOR YOU

NEW TRAINING: IF I WAS STARTING OVER, I’D BECOME AN E-FARMER!

e-Farming is the best way to make money online for people who lack technical skills and who don’t want to start an Amazon business.

According to the Wall Street Journal and Forbes, it is one of the best ways to participate in the internet gold rush. e-Farming does not require you to build websites or pimp out your social media and harass your friends and family. Even Hollywood celebrities are jumping on this trend.

TEXT “FAST” TO +1 (917) 979-4483 TO GET FREE INSTANT ACCESS TO FAST-START E-FARMING TRAINING

Or, if you’re reading this on a mobile device, just click the button below to access the training directly.

MINDSET MAKEOVER

Your PhD in Mistakes Starts Here

Let’s be real—when you first dive into this business, you’re hungry. You binge on courses, devour books, and soak up podcasts like a sponge. It feels amazing. You're discovering so many cool ideas, techniques, and secrets. 

You’re in learning mode.

But here’s the kicker: Learning mode is a trap.

See, I fell into this trap hard when I started. I thought if I read enough, watched enough, and studied every guru under the sun, I’d crack the code and skip the hard stuff. And sure, I felt “smart.” But here’s the problem:

You can’t learn to swim by reading about swimming.

It’s like parenting. You could read 12 books on how to raise a kid, but the first time your toddler goes full meltdown in a grocery store, those books? 

They don’t mean squat. You’re not in a lab, and this business isn’t a science experiment.

This business is messy, fast-paced, and all about action.

Here’s the brutal truth: The more time you spend “studying,” the less time you’re spending actually doing. And the doing is where the real learning happens.

Now, I get it. Mistakes feel scary. You want to avoid them at all costs. But guess what? Mistakes are the cost of admission. In fact, mistakes are practically a requirement for making big money online.

Here’s why:

• The cost of screwing up here? Minimal. You’re not a surgeon accidentally snipping the wrong artery. A bad email campaign isn’t going to make CNN headlines.

• The payoff of screwing up? Immense. Every mistake is a shortcut to improvement. The faster you make them, the faster you learn, and the faster you win.

Think about it: The people crushing it in this space aren’t the ones who avoided mistakes. They’re the ones who made all the mistakes—fast. They broke stuff, fixed it, and repeated the process until their mistakes turned into $50,000 months.

So, if you’ve been sitting on the sidelines, here’s your wake-up call: Get in the game. Stop overthinking, stop “preparing,” and start doing.

Because here’s the magic formula no one tells you: The more mistakes you make, the closer you are to success.

FOR YOUR LISTENING PLEASURE

Agora Marketing With Bob Bly

My guest is a published author with over 80 books behind his belt.

Gary Benciavenga, who’s widely considered one of the best copywriters alive, is honored to call our guest a friend. Bob Bly is one of the world’s most sought-after copywriters.

Today he’s breaking down the Agora Email Model he uses in his highly-successful businesses. Let's get started. 

CURATED READS

The Shepherd’s Secret to Success

Building a business can feel like a wild treasure hunt—ups, downs, and everything in between. Paulo Coelho’s The Alchemist captures that perfectly.

Follow Santiago, a shepherd boy chasing his “Personal Legend,” as he learns that the real treasure isn’t gold—it’s the journey itself.

This book will inspire you to embrace challenges, trust the process, and believe the universe is conspiring to help you succeed.

If you’re feeling stuck, this is the reminder you need to keep going.

RIDDLE ME THIS

Can You Crack The Code?

I’m the spark that keeps you striving,

The vision you’re always chasing.

I’m fragile yet powerful,

And I thrive when you’re awake, not sleeping.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!