The "Bad Breath" of Business

Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • How To Influence Others By Stating The Obvious

  • The "Bad Breath" of Business

  • Secret To Endless Motivation With Dr John Demartini

  • Why Dying Rich Is the Ultimate Failure

FROM MY WORLD

How To Influence Others By Stating The Obvious

Marketing, at its core, is simple. It’s about building trust with people who don’t know you, helping them recognize that you are the solution to their problem. 

But most people get so caught up in trying to find the newest hack or shiny tool that they miss the obvious—great marketers spot common behaviors and call them out.

Here’s the thing: the most effective marketers have a firm grasp of the obvious, and they’re not afraid to use it.

Sounds simple, right? But it’s powerful. Today, I want to share three ways you can influence others by stating the obvious:

1. Call out bad behavior

When people act in ways that contradict their goals—like saying they want $10k a month but taking Sundays off or refusing to learn new skills—call them out. Use humor, ridicule if needed, but make sure you’re highlighting the gap between what they say and what they do. Your audience will sit up and take notice because nobody likes to admit they’re guilty of bad behavior.

2. Identify common behaviors that don’t support success

Look at the 80% of your audience who are following the same old patterns and show them how those behaviors are holding them back. For example, in my world, people are taught to “give value” to their email list. But most do it in a way that kills their rapport and sales potential. Pointing out these common mistakes helps position you as the expert who’s ready to help them fix it.

3. Highlight contradictions

When your prospects say things that don’t add up, point it out. For example, if someone tells me they can’t afford traffic but will buy when they “start making money,” I call them out: “How do you plan to make money without leads?” This simple observation forces them to confront their own flawed logic—and more often than not, they change their behavior and buy.

Marketing is all about these subtle psychological shifts. And when you get good at pointing out the obvious, people can’t help but listen. That’s when you go from being just another voice in the crowd to the trusted expert they want to work with.

MY GIFT FOR YOU

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Claim your no cost copy by texting the word BOOK to +1 833-259-7282

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MINDSET MAKEOVER

The "Bad Breath" of Business

Neediness kills deals. 

It’s like bad breath—you might not notice it, but everyone else sure does. And once they do, it’s game over.

You see, in both business and relationships, neediness repels people faster than garlic on date night

It doesn’t matter how attractive, skilled, or capable you are; if you’re constantly chasing, constantly begging for validation, you’ll end up scaring away the very people you want to attract.

Think about it—have you ever been around someone who just needed you to approve of them? Felt suffocating, right? Now imagine a prospect or client feeling the same way about you. If they sense that you're desperate for the sale, they'll back away. And the harder you push, the faster they run.

Want proof? Look at the dating world. A guy could have the looks, the career, the whole package—but if he starts acting clingy and insecure, it’s instant repulsion. 

The same rule applies to marketing. If your customers smell neediness, they’ll run to your competitors.

But here's the kicker: The less you need them, the more they want you. When you stand firm, knowing your value and treating every interaction like you’re the prize, people take notice. Suddenly, you go from chasing to being chased.

So, if you want to close more deals, improve your relationships, or just command more respect in life, there’s one simple strategy:

Get rid of that neediness.

Not only will you feel more confident, but others will see you as someone who has their act together—someone worth doing business with. And trust me, the power shift is palpable.

FOR YOUR LISTENING PLEASURE

Secret To Endless Motivation With Dr John Demartini 

Most people waste their lives trying to be somebody they’re not. It's time to start afresh with a new perspective so you can truly live your dream life. 

Tune in to understand yourself better and learn to create new paradigms that lead to immense success!

CURATED READS

Why Dying Rich Is the Ultimate Failure

Ever thought about what it really means to maximize your life? No, not just your income—but your experiences, your time, and how you spend the one currency that really matters: your life energy.

In “Die with Zero”, Bill Perkins flips the script on traditional financial advice. Instead of hoarding wealth for the sake of it, Perkins argues that you should aim to die with nothing left—not just money-wise, but in terms of regrets, missed opportunities, and unlived experiences. It’s all about getting the most value from your life, right now, while you can still enjoy it.

This book isn’t just about managing money; it’s about managing time, energy, and your choices. It will make you rethink not only how you spend your money but also how you spend your days.

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