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The Guy Who Made Millions Without a Product
Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
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In today's issue:
“Daddy, why did you leave me?”
The Guy Who Made Millions Without a Product
The Antidote to Procrastination
The Unconventional Transition From Politics To Affiliate Marketing With Tom Woods
The Mindset Shift That Attracts Money To YOU
FROM MY WORLD
“Daddy, why did you leave me?”
I was standing in a packed room at Funnel Hacking Live, 1,100 people buzzing around me, and out of nowhere, this woman from the next table over looked at me and said, “Are you Igor?”
I smiled—yep, it was me.
She recognized me, the Solo Ads guy, the Czar even, from an event that wasn't even in my hometown.
At that moment, it hit me.
This business, this name, it’s bigger than just a nickname I gave myself to rebrand back in the day. It's now who I am.
But it wasn’t always this way.
I built my business to six figures without ever stepping foot into an event. Yep—no handshakes, no selfies, no business cards.
So why, you ask, did I start attending them now? Especially when my daughter, who was 4 at the time, used to ask me on FaceTime, “Daddy, why did you leave me?”
You see, it's not about the content at these events. Hell, I can get most of the content from a good book or even Google. No, the real value lies in the people.
And let me tell you something, when you're surrounded by multimillionaires who make you look like you're still selling lemonade on the corner—your entire perspective shifts. It forces you to ask, "Why not me?"
The challenge, though, isn’t just making those connections. It’s the cost.
No, not just the cash to fly business class or the hotels. I’m talking about the emotional toll.
My wife joined me on a few of these trips before, and let’s just say—it wasn’t the best idea.
While I was schmoozing until 2 a.m., she was sitting in a hotel room feeling neglected. And my daughter? Even now at 12, she still asks, “When are you coming back, Daddy?”
So why do it? Because at a certain level, business isn’t just about who you know—it’s how well you know them.
Deals don’t get made from a stage—they get made at the bar when everyone’s a few drinks in and the real talk begins.
But man, that trade-off—family versus business. It doesn’t get easier.
I made some high-quality connections, sure. I have a potential JV deal in the works that could be a game-changer. But as I sit in that hotel room, thousands of miles away from home, FaceTiming my daughter—I realized something important.
The answer isn’t black and white. It’s about balance.
I can’t deny the power of these events to open doors, but I also can’t afford to close the door on my family. The key is in picking my battles. Not every event deserves my time.
The right event? Absolutely. But only if the people, the purpose, and the potential outweigh the personal cost.
Because at the end of the day, success without your loved ones by your side isn’t success at all.
MY GIFT FOR YOU
I Want To Ship You a Copy of My Book
As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.
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LESSONS FROM LEGENDS
The Guy Who Made Millions Without a Product
What if I told you that you could build a 7-figure business without ever creating your own product, managing inventory, or dealing with customer complaints?
Sounds like a pipe dream, right? Well, for John Crestani, this isn’t some fantasy—it’s the reality he lives every single day.
John Crestani is the definition of a modern-day affiliate marketing legend. Starting out like most of us, with no real idea of how to generate wealth online, he stumbled upon the world of affiliate marketing—where you promote someone else’s product and pocket a commission on each sale.
But here’s where Crestani broke the mold: He didn’t just dabble in affiliate marketing. He mastered it like a chess grandmaster planning 10 moves ahead.
Crestani’s approach wasn’t just about throwing up a few links and hoping for clicks. Oh no, he took it a few levels higher by diving deep into paid traffic, using platforms like Google Ads and Facebook to drive boatloads of targeted traffic to the products he was promoting.
But even more impressive? He automated the entire process. He systematized his traffic generation so that while others were grinding away, hoping to get a sale or two, Crestani’s machine was working 24/7, making him money while he slept.
Most people think to make money online, you have to hustle to create your own product.
John flipped the script on that. He partnered with product creators, focusing entirely on marketing and scaling, while they dealt with the headaches of fulfillment and customer support. He made his money in commissions—and plenty of it—without ever having to worry about manufacturing, shipping, or handling complaints.
Crestani’s story proves that with the right strategies and tools, you can build an empire without touching a single product yourself.
The secret sauce? Mastering the art of traffic generation and automation.
This lesson isn’t just about affiliate marketing—it’s about finding ways to streamline and automate the parts of your business that don’t need your constant attention.
Because let’s face it: Time is your most valuable asset. And Crestani is living proof that leveraging other people’s products and systems is one of the fastest ways to success.
MINDSET MAKEOVER
The Antidote to Procrastination
How often do you make a decision before a deadline?
Most of us don’t. And honestly, it’s no surprise—human nature is wired for procrastination. Even when we want something, we drag our feet.
Now, as much as I hate to admit it, I’ve fallen into the same trap more than once. Waiting until the last minute to pull the trigger, tweaking and overthinking every little detail until the clock almost runs out.
And funny enough, I’ve seen marketers do this too—not just in their own lives, but when expecting their prospects to make a quick decision.
They want instant results, yet they forget that people need pressure to move.
Here’s the truth: deadlines make decisions happen. They cut through the noise, forcing us to act, to make a choice.
Without them? Nothing. Just endless excuses, distractions, and second-guessing.
You might be thinking, “But Igor, I don’t want to pressure anyone. That’s manipulative.”
But let me tell you—if you’re not giving your prospects a solid deadline, you’re actually hurting them. People need a reason to act, and the more you let them procrastinate, the more you keep them from solving their problem.
There’s even science behind it. I read about an experiment where participants were given two different timeframes to write a letter—one group had a week, the other had just an hour.
Guess what? The group with only an hour did better. Not only did they submit their letters faster, but they were happier with their results. Less time meant less second-guessing and more action.
So, what does this mean for you? Simple: you need to embrace the power of deadlines in your business and your life.
Whether it’s making a decision to buy, or just getting yourself to finish a project you've been dragging your feet on—set a firm deadline and stick to it. It’s not about manipulation. It’s about clarity, focus, and getting things done.
Real progress happens when decisions are made, not when they’re delayed.
FOR YOUR LISTENING PLEASURE
The Unconventional Transition From Politics To Affiliate Marketing With Tom Woods
You can conquer any market if you know how to sell effectively. Join Igor as he explores how Tom Woods used his political show to become one of the top converting affiliate marketers in the game!
CURATED READS
The Mindset Shift That Attracts Money To YOU
Let’s be honest—who doesn’t want to crack the code to getting rich?
Wallace D. Wattles figured out the formula over a century ago, and his book The Science of Getting Rich is still shaking up minds today. Now, don’t be fooled by the title—it’s not just some “get rich quick” fluff. Wattles dives deep into the mindset, principles, and energy you need to attract wealth into your life.
Riches aren’t about luck or even hard work—it’s about thinking in a certain way. Wattles teaches you how to align your thoughts, actions, and desires so that you naturally attract opportunities, resources, and people that accelerate your success.
It’s a quick read but packs a punch that could completely change how you approach wealth-building. If you’re looking to shift your mindset and stop grinding so hard for every penny, this book is pure gold.
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