The Lone Wolf Lie

Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • The Lone Wolf Lie

  • The Clock Is Ticking

  • Introduction To Youtube Ads With Tommie Powers aka Tommie Traffic

  • Scott Adams’ Guide to Seeing Opportunity Where Others See Obstacles

FROM MY WORLD

The Lone Wolf Lie

I wasn’t always good at gratitude. 

Maybe it was my upbringing, but I grew up thinking that if I didn’t complain about something, it meant I was grateful for it. Compliments or thank-yous? Rarely crossed my mind.

But over time, as I worked through some of my own quirks and childhood baggage, I began to appreciate the power of expressing gratitude—not just feeling it quietly but actually saying it out loud. And let me tell you, one of the biggest shifts in my life happened when I realized just how much I rely on other people.

The wake-up call came about six months after I moved to Canada. 

That period of my life was like being tossed into a storm and told to build a new boat from scratch. I had to start over—house, car, health insurance, driver's license, friends, even my will. Moving my money from Israel to Canada? That alone felt like running a bureaucratic marathon. 

Oh, and on top of all that, I was juggling immigration exams, kids, and day-to-day logistics.

During that time, I couldn’t work my usual hours. 

For the first couple of months, I was lucky to squeeze in 90 minutes of business a day. Mornings were spent studying or handling immigration paperwork, afternoons were packed with personal errands, and evenings? Well, that was family time. Business was whatever I could fit in between.

That’s when it hit me: I couldn’t do it all alone.

For the first time, I had to lean heavily on other people—not just in my business but in every corner of my life. I had my internal team running things while I was buried in personal obligations. I had accountants, advisors, and lawyers helping me navigate the Canadian system. I had friends and even strangers lending a hand as I pieced my new life together.

And you know what? It worked.

One day, about six months into this new chapter, I took a step back and realized just how many people my life depended on.

Not just my team or my family, but dozens of others who contributed in small but meaningful ways. My JV partners, legal counsel, financial advisors, customers, even the guy who helped me fix a plumbing issue in my new house—each of them played a role in keeping my life and business afloat.

It was humbling. 

For years, I’d prided myself on being a lone wolf, someone who didn’t like asking for help unless it was from a mentor. But now? I realized that going it alone was not only unnecessary but also inefficient.

If I had to start from scratch all over again, the one thing I’d do differently is lean on people sooner

I’d bring them into my life and business right away, knowing what to look for and how to build relationships that are mutually beneficial. I know now that the right people can amplify your success in ways you can’t achieve solo.

So here’s the truth: even though I might look like a “self-made” success story, the reality is I depend on others—just like you do. 

Gratitude isn’t just about saying thank you; it’s about recognizing how much of your life is interconnected with the lives of others. And when you embrace that, life becomes a lot more fulfilling and a lot less overwhelming.

Take it from me: don’t try to do it all yourself. 

Surround yourself with people you trust, lean on them when you need to, and watch how much faster you can grow—both personally and professionally.

MY GIFT FOR YOU

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MINDSET MAKEOVER

The Clock Is Ticking

Let me tell you about a conversation I had recently with a marketer trying to crack the six-figure ceiling.

“Why,” they sighed, “don’t people just buy? I’ve got the perfect offer, the perfect pitch—what’s the holdup?”

Sound familiar? I hear this all the time. 

People pour their heart and soul into crafting the perfect marketing funnel, yet their prospects take forever to make a decision. 

Meanwhile, these same frustrated marketers are the ones overanalyzing their own purchases. They’ll spend weeks picking out a new laptop, hours deliberating over which streaming service to cancel, and don’t even get me started on the dinner menu.

Here’s the thing: humans are procrastinators by design. Even when we want something, we stall. Why? Because decisions are scary. They’re uncomfortable. And unless someone gives us a reason to act now, we’ll kick the can down the road indefinitely.

This isn’t just my theory—it’s backed by science. 

A professor once ran an experiment with two groups of students. 

Both were asked to write a letter to a stranger, persuading them to take a specific action. The first group got a full week to complete the task. The second group had just one hour.

You’d think the first group, with all that extra time, would produce better results. But nope. They procrastinated until the last possible second, doubted themselves, and submitted letters they weren’t even proud of. 

Meanwhile, the second group, with a tight deadline, stayed focused, delivered on time, and walked away feeling confident.

The lesson is simple: deadlines aren’t the enemy—they’re the hero.

But here’s where most marketers trip up. They feel guilty about using deadlines and scarcity in their sales process. They say, “I don’t want to manipulate people. That’s not who I am.”

I get it. Nobody wants to feel like they’re twisting someone’s arm. But let me ask you this: when you give someone a reason to act—when you force them to make a decision—are you really doing harm? Or are you setting them free from the endless cycle of procrastination and indecision?

Here’s the truth: Scarcity, when done honestly, isn’t manipulation. It’s motivation. And the alternative—leaving someone stuck in “maybe” land—is far worse.

Think about your own buying habits. You’ve probably been the person hovering over the “Buy Now” button for weeks, unable to decide. You’ve also probably been the marketer chasing down a prospect who keeps saying, “I just need a little more time.”

Neither role feels good, right? But there’s a way to fix it—for you and your customers.

Start by giving your prospect permission to say no. Yes, you read that right. When you tell someone, “Hey, it’s okay if this isn’t for you,” two things happen: The conversation becomes easier because the pressure is off, and you stop looking desperate. Ironically, that makes people more likely to say yes.

Now combine that with a clear, honest deadline, and suddenly, you’re not chasing people anymore. You’re helping them move forward—whether it’s with you or not.

At the end of the day, this isn’t just about selling more; it’s about creating better experiences for everyone involved. When you embrace this mindset—scarcity with integrity and permission to say no—you’ll feel the shift almost immediately.

Fewer unanswered emails. Fewer ghosted follow-ups. And a lot more clean, confident decisions.

And here’s the real magic: even when someone says no, you’ll feel good knowing you helped them get there. Because a clear “no” beats an endless “maybe” every single time.

So, the next time you’re tempted to avoid setting a deadline, remember this: procrastination is natural, but it doesn’t have to be the default. 

Give your prospects the gift of clarity, and you’ll both walk away better for it.

FOR YOUR LISTENING PLEASURE

Introduction To Youtube Ads With Tommie Powers aka Tommie Traffic.

With online video consumption going up 60% year to year YouTube ads are quickly becoming the go-to strategy for internet marketers. Personally, I’m still trying to figure ’em out.

But I know someone who has all the answers about YouTube ads.

His name is Tommie Powers, but he’s known as Tommie Traffic. Let Tommie give us the 101 on YouTube Ads in the all new List Building Lifestyle! Let's get started! 

CURATED READS

Scott Adams’ Guide to Seeing Opportunity Where Others See Obstacles

What if you could rewire your mind to think like a winner? That’s the promise Scott Adams delivers in Reframe Your Brain.

Adams, the creator of the wildly successful Dilbert comic strip, takes you deep into the power of reframing—looking at situations, challenges, and even failures through a new lens to uncover hidden opportunities.

Adams doesn’t just preach theory; he offers actionable techniques to help you shift your mindset, boost your creativity, and make smarter decisions. Whether you’re struggling with a tough business decision or need a fresh perspective on personal challenges, this book gives you tools to see the world differently—and in a way that works to your advantage.

The best part? It’s entertaining. Adams weaves his trademark humor throughout, making the book as fun to read as it is enlightening. If you’re serious about upgrading your mindset and unlocking new levels of success, Reframe Your Brain is a must-read.

RIDDLE ME THIS

Can You Crack The Code?

I’m a name, a symbol, a mark, or a phrase,

Protecting my owner through legal ways.

I set you apart, make you unique,

Guarding your brand from the counterfeit sneak.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!

Last riddle was: I’m something you do before starting a task, To ensure it succeeds, I’m the first to ask. Without me, you risk chaos and delay, But with me, you chart a clear, focused way I am A Plan.

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