Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• The Silent Killer of Dreams

• How This Tool Is Changing Copy Forever

• The 60-Second Secret to $10,000 a Month

• Designing a Business Around Your Flaws With Internet Marketing Pioneer Rich Schefren

• How To Ensure You Actually Get Paid

FROM MY WORLD

The Silent Killer of Dreams

Let me paint you a picture. You’re ready to make a move. You’ve got a game plan to finally break free from the grind, start your own online business, and rake in the cash. Sounds great, right? 

But then... the spouse steps in.

And let me tell you, the number of dreams that have been killed in cold blood by an unsupportive partner is downright tragic.

I’ve seen this first-hand, countless times. 

I remember a client from my private coaching days—he was a trucker, about 60 years old, burned out and dealing with health problems. 

He knew he couldn’t keep driving much longer and needed to find something he could do from home. So, he scraped together $4,000 to invest in the coaching program, which was half the payment. 

The next day, I got a message from him. His wife had left.

Yep. She bailed. Left him a text saying he needed to refund that $4,000 or she was filing for divorce.

Now, look—I’ve been around the block. I know when it’s time to just give the money back and move on. 

So, I did. But let’s be real here: $4,000 isn’t enough to end a marriage. That was just the final excuse. 

The truth is, building any kind of business when your spouse doesn’t have your back is like running a marathon with a backpack full of bricks.

But here’s the thing—you don’t just see this with clients. It happens in your own family. 

My brother went through the same thing. I helped him build an e-farming business that was making him $6,000 a month. 

That’s double what he was pulling in from his full-time job. 

But even with that kind of success, his wife convinced him that scaling the business was too risky.

I told him, “Dude, you’re making twice as much with half the effort. Why are you still waking up at 3 AM for a bakery job? Let’s scale this thing!”

But nope. He listened to her. He kept the day job. And two months later? His e-farming business died.

So, what’s the point of all this?

If you’ve got a spouse who’s actually supporting you, someone who’s willing to take the risk alongside you, consider yourself lucky. 

That’s pure gold. And if you’re doing it together, even better. You’ve hit the jackpot.

Now, I’m not saying Anastasia was always gung-ho about my crazy business ideas. But she never got in the way. She didn’t tell me to stop. And honestly, looking back, that was everything. Had she told me to cut it out, I probably would’ve settled for a job, and my story would’ve been very different.

But she let me do my thing. And now, we’ve built this business together. She runs the finances, I bring in the money. It works.

So, if you’re flying solo or dealing with someone who’s holding you back, I get it. 

But if you’ve got someone on your side, don’t take it for granted. That kind of support? It’s rare, and it can make all the difference between failure and success.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 833-259-7282

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1 833-259-7282, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

LESSONS FROM LEGENDS

How This Tool Is Changing Copy Forever

When you hear the name John Benson, you think of a legend in the world of copywriting. But his latest creation, BnSn AI, is what’s really making waves. 

It’s not just a tool—it’s the future of high-converting sales copy.

Here’s the thing: writing a killer sales letter used to be a long, painful process. Hours spent agonizing over every word, tweaking every sentence to get the perfect emotional hook. Or you could drop tens of thousands on a top-tier copywriter and hope for results. John Benson knew this model was broken.

That’s why he created BnSn AI.

BnSn AI is a groundbreaking tool that automatically generates high-converting copy—VSLs, emails, landing pages—you name it. And we’re not talking about some generic AI robot spitting out random words. 

No, this thing was trained on Benson’s years of experience, tapping into proven, battle-tested sales strategies that have made millions.

The real genius of BnSn AI is its ability to speed up the process without sacrificing the quality of the copy. It doesn’t just produce content; it produces content that’s laser-targeted to convert. 

The AI is packed with templates and structures based on Benson’s own copywriting formula. And these aren’t your run-of-the-mill templates; they’re the kind of frameworks used by the biggest direct-response companies in the world—companies like Agora Financial and Mindvalley.

What’s even crazier? It’s customizable for any niche. 

BnSn AI doesn’t just crank out cookie-cutter copy. You feed it the specifics of your business, your audience, your offer, and it delivers copy tailored to you.

The best part? You can produce this in minutes.

What used to take weeks of writing and rewriting can now be done in the time it takes to grab a coffee. 

And it’s not just faster—it’s scalable. Whether you’re a one-man show trying to craft the perfect sales page or a business needing hundreds of tailored emails, BnSn AI has you covered.

And BnSn AI isn’t about replacing human copywriters. It’s about amplifying their creativity and letting them focus on strategy, while the AI handles the grunt work. 

The lesson John Benson teaches us here is simple—technology, when used right, doesn’t take away from your skill. It lets you do more with it.

Lesson? Don’t fear AI—leverage it. Whether you’re a seasoned copywriter or just starting out, tools like BnSn AI are game-changers. If you’re not using automation to scale, you’re already behind.

MINDSET MAKEOVER

The 60-Second Secret to $10,000 a Month

We’ve all heard the saying, “Work smarter, not harder.” But here’s the real kicker: what if there’s a 60-second task you’re already doing every day that could be pulling in $3,000, $5,000, or even $10,000 a month?

Sounds unbelievable, right? But it’s true. And here’s the crazy part—you’re already doing it every single day without realizing its potential.

Before I give away what that task is, let’s talk about why most people miss out. 

They overcomplicate things. 

They think success must involve some 20-step plan, a fancy degree, or mastering a new skill that takes years to develop. 

But nope—it’s often the simplest actions that hold the biggest potential for change.

There was an ad from Chris Dodd some time ago. The guy crafted a brilliant curiosity hook: There’s a four-word question you should never ask a man if you want to keep him in your life.

He didn’t give the answer upfront. That’s what made people click. The mystery drove them nuts. And it worked like magic.

So, I thought: what if I applied that same concept to my business?

Here’s the hook I used: There’s one thing you’re already doing that could make you thousands of dollars—and you don’t even know it.

It’s simple. It’s relatable. And most importantly, it sparks curiosity. People love knowing they’re this close to a breakthrough. 

And here’s the fun part—it’s not complicated at all.

Now for the big reveal: that 60-second task? It’s sending an email.

Yup. Sending a single email can be the one thing standing between you and an extra $10K a month. You’re probably sending emails every day—whether it’s to your friends, colleagues, or even that one client. But what if that same email could make you money?

That’s the power of list building.

The secret isn’t in working more. It’s in doing what you’re already doing—but with purpose.

So stop overthinking and start realizing that sometimes the most powerful, life-changing actions are right in front of you. 

The key isn’t some fancy, complicated system. It’s about taking a simple action—like sending an email—with the right strategy.

Next time you hit "send," ask yourself: could this be the 60-second task that changes your life?

FOR YOUR LISTENING PLEASURE

Designing a Business Around Your Flaws With Internet Marketing Pioneer Rich Schefren

In today’s very special episode, Igor picks the brains of one of the online business’ biggest legends.

They discuss all sorts of exciting things: problem-solving skills, business strategies, journaling, parenting, work ethics, personal development and diminishing returns, the future of online business, and a lot more in between. One thing is certain, this is not an episode you want to miss!

CURATED READS

How To Ensure You Actually Get Paid

Struggling to manage your finances as you scale your business? Profit First flips traditional accounting on its head by teaching you how to prioritize profit from day one, rather than treating it as an afterthought. Mike Michalowicz lays out a simple but powerful system that ensures your business stays financially healthy—no matter how much you grow.

The concept is simple: instead of following the traditional formula of Sales - Expenses = Profit, Mike suggests flipping it to Sales - Profit = Expenses. By allocating your profit first, you force your business to operate within its means, which not only stabilizes cash flow but also protects your bottom line.

This book is a must-read for entrepreneurs who want to avoid the common pitfall of being "revenue-rich but profit-poor." Whether you're just starting out or scaling fast, Profit First gives you the tools to build a sustainable, financially sound business that actually pays you.

RIDDLE ME THIS

Can You Crack The Code?

I'm the spark that ignites the sales flame, 

A potential customer, not yet a name. 

Nurtured and guided, I can grow, 

Into a loyal client, you know.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!