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Why I’m Grateful for My Anxiety
Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
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In today's issue:
Why I’m Grateful for My Anxiety
Running from a Lion Will Always Keep You Moving
8-Figure Business Blueprint: The Power of a Healthy Email List With Stephen Somers
The Copywriting Bible
FROM MY WORLD
Why I’m Grateful for My Anxiety
Let’s talk about anxiety. I don’t just mean the occasional “Oh no, I forgot my keys” panic—I’m talking about the full-blown, stress-driven, keeps-you-up-at-night kind of anxiety.
Now, here’s the thing: I’m basically a walking anxiety box. I worry about everything. It’s like I’ve got a PhD in paranoia. But guess what? That’s exactly why I’m so damn good at marketing.
Anxiety fuels decision-making.
Think about it. Whether it’s fear of failure, fear of missing out, or fear of being judged, anxiety is what pushes people to act. And guess what? You can ethically profit from it.
I know, that sounds a bit twisted, right?
But let’s break it down. Imagine you invented a machine that had a 72% chance of curing your neighbor’s daughter’s cancer. The only problem? Your neighbor is skeptical and refuses to try it. Would you sit back, or would you use every trick in the book to convince him—because you know it could save her life?
Of course, you’d do whatever it takes. Even manipulate his thinking.
And no, that’s not evil—it’s necessary. We manipulate our kids all the time, don’t we? We create a “safe” world for them to grow up in, even if that’s not the reality.
The same goes for marketing.
We tap into people’s anxieties because it’s already there. You can’t invent it—you can only leverage it. And when done ethically, it’s a win-win. You’re helping people solve a problem they didn’t even know they had.
Take me, for example. I bought a Porsche Panamera recently. Do I need a car that goes 0-60 in three seconds? Absolutely not.
But the status? The feeling of “I’m not a loser in traffic”? That’s what drove me to get it.
Anxiety drives decisions, from buying a car to choosing an alarm system. The trick is knowing how to tap into it without crossing a line.
So, before you launch your next offer, ask yourself—what anxiety can I solve for my customers? If you can answer that, you’ve already got the sale.
MY GIFT FOR YOU
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MINDSET MAKEOVER
Running from a Lion Will Always Keep You Moving
Two guys are on a safari in the African jungle, hunting lions. Suddenly, one hears a noise behind him. He turns around and sees—surprise, surprise—a lion charging straight at him.
Instinct kicks in, and he starts running. His buddy, right beside him, yells, "Do you really think we can outrun a lion?"
Without breaking stride, the guy fires back, "I don't need to outrun the lion—I just need to outrun YOU."
Now, sure, it's funny. But there’s a massive truth buried in that joke.
We all have a lion chasing us. It’s just a question of whether we recognize it or not.
Most people think motivation comes from feel-good quotes or watching an inspiring YouTube video. You know the type—those phrases like "believe in yourself" or "you can do anything if you try hard enough."
And hey, those things work for a while… until they don’t. The moment you turn off the video or put away the book, you're back to square one, wondering why you don’t feel as pumped as you did 10 minutes ago.
Here’s why: real motivation doesn’t come from positive vibes. It comes from survival.
The biggest mindset shift you can make today is this: stop waiting for the perfect motivational kickstart. Instead, create your own lions.
Growing up, I didn’t have the luxury of self-help books. I had to dodge neighborhood thugs ready to beat me up just for being an outsider. I had to run or get my face kicked in.
Years later, not much changed. My family sold everything and moved to Israel with $1,000 to escape a debt that could’ve destroyed us. We weren’t chasing success—we were running from disaster.
And let me tell you—there’s no stronger motivation than knowing something is coming to get you if you don’t hustle hard and fast.
Once you understand that fear is the greatest motivator, you stop looking for comfort and start embracing discomfort. I realized I can’t just set goals for the sake of setting goals. It doesn’t work.
But if I identify the “lion” in my life—whether it’s a financial threat, a personal failure, or even just the fear of not fulfilling my potential—I’m immediately in fight-or-flight mode.
And I run faster.
This isn't about doom and gloom; it’s about survival instincts.
Fear sharpens you, keeps you alert, and makes sure you don’t get eaten alive by the challenges waiting for you.
So, here’s your mindset makeover: Start creating lions.
And if there’s none at the moment, imagine one. There’s always a fear lurking in the shadows—bring it to light and let it fuel you.
So, what’s your lion? And more importantly, how fast are you running?
FOR YOUR LISTENING PLEASURE
8-Figure Business Blueprint: The Power of a Healthy Email List With Stephen Somers
Do you struggle to convince your list to buy from you? The issue lies in your relationship with the list or lack thereof.
Tune in to learn why and how you can build a connection with your list and make a multi-million dollar business by promoting enticing offers.
CURATED READS
The Copywriting Bible
Breakthrough Advertising by Eugene Schwartz is a true classic in the world of copywriting and direct marketing. It's considered a must-read for anyone serious about understanding how to tap into customer desires and create powerful, persuasive messages. Schwartz delves into the psychology of advertising, teaching you how to capture attention and drive action in ways that are still incredibly relevant today.
If you're ready to elevate your marketing game and learn the timeless techniques that have driven millions in sales, grab your copy of Breakthrough Advertising today. It's time to put Schwartz's wisdom to work for you!
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